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@lanalaroy
Results-oriented business development executive driving multimillion-dollar growth in grocery, foodservice, and e-commerce.
United StatesI am a results-oriented Business Development Executive with 14 years of experience in grocery retail, foodservice, distribution, and e-commerce, known for a relentless hunter mentality and strong executive-client relationships.
At Lipari Foods I drove revenue from $6M to $13M, improved market penetration by 250%, increased qualified leads by 47%, and delivered $1.6M in incremental sales through integrated marketing and data-driven prospecting.
I consistently exceed quotas, respond to high-stakes RFPs with financial analysis and executive presentations, and partner cross-functionally to close competitive gaps while representing organizations at industry events.
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Work history, roles, and key accomplishments
Lipari Foods
Mar 2020 - Present (5 years 8 months)
Secured enterprise partnerships and grew annual revenue 117% (from $6M to $13M) through new vertical expansion and channel development, while increasing qualified lead generation 47% and delivering $1.6M incremental sales from integrated campaigns.
CBExceeded a $25M+ annual quota (114% in 2018, 118% in 2019), expanded distribution adding 3,200 points and generated $4.5M in new annualized revenue through shelf placements and promotional programs.
Greco & Sons
Oct 2011 - Mar 2016 (4 years 5 months)
Exceeded $2.5M+ annual quota (118% in 2014, 123% in 2015), secured 42 new accounts generating $1.1M and negotiated multi-year supply agreements worth over $750K annually while achieving 95% customer retention.
Degrees, certifications, and relevant coursework
LFMaster of Science, Corporate Finance; Business Administration
Completed a Master of Science in Corporate Finance and Business Administration focused on corporate finance principles and business administration practices.
Master of Science, Public Relations; Economics
Awarded a Master of Science in Public Relations and Economics with studies emphasizing public relations theory and economic fundamentals.
Bachelor of Science, Public Relations; Economics
Earned a Bachelor of Science in Public Relations and Economics covering public relations practice and core economic concepts.
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United StatesYou can contact Lana and 90k+ other talented remote workers on Himalayas.
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