Open to opportunities

Lana Laroy

@lanalaroy

Results-oriented business development executive driving multimillion-dollar growth in grocery, foodservice, and e-commerce.

United States

Message

What I'm looking for

I seek senior business development or enterprise sales roles where I can drive strategic market expansion, build executive relationships, and deliver measurable multimillion-dollar growth.

I am a results-oriented Business Development Executive with 14 years of experience in grocery retail, foodservice, distribution, and e-commerce, known for a relentless hunter mentality and strong executive-client relationships.

At Lipari Foods I drove revenue from $6M to $13M, improved market penetration by 250%, increased qualified leads by 47%, and delivered $1.6M in incremental sales through integrated marketing and data-driven prospecting.

I consistently exceed quotas, respond to high-stakes RFPs with financial analysis and executive presentations, and partner cross-functionally to close competitive gaps while representing organizations at industry events.

Experience

Work history, roles, and key accomplishments

Current

National Business Development Manager

Current

Lipari Foods

Mar 2020 - Present (5 years 7 months)

Secured enterprise partnerships and grew annual revenue 117% (from $6M to $13M) through new vertical expansion and channel development, while increasing qualified lead generation 47% and delivering $1.6M incremental sales from integrated campaigns.

Enterprise Sales Pipeline Management B2B Sales Trade Shows

Sales & Business Development Executive

Conagra Brands

Mar 2016 - Mar 2020 (4 years)

Exceeded a $25M+ annual quota (114% in 2018, 118% in 2019), expanded distribution adding 3,200 points and generated $4.5M in new annualized revenue through shelf placements and promotional programs.

Retail Sales Category Management Account Management Sales Forecasting

Manager of Business Development

Greco & Sons

Oct 2011 - Mar 2016 (4 years 5 months)

Exceeded $2.5M+ annual quota (118% in 2014, 123% in 2015), secured 42 new accounts generating $1.1M and negotiated multi-year supply agreements worth over $750K annually while achieving 95% customer retention.

Contract Negotiation Customer Retention Product Demonstrations Upselling Relationship Management

Education

Degrees, certifications, and relevant coursework

London School of Business and Finance

Master of Science, Corporate Finance; Business Administration

Completed a Master of Science in Corporate Finance and Business Administration focused on corporate finance principles and business administration practices.