Kunal Arora

Leads content strategy and execution for enterprise tax-compliance and SaaS marketing, creating blogs, whitepapers, case studies, and web copy for global B2B audiences. Builds AI-assisted content workflows and marketing automation touchpoints to accelerate production and distribution, and collaborates with SEO/product/analytics teams to measure and refine impact.

Manages content calendars and delivers marketing content on time while meeting quality standards. Analyzes prior initiatives and refines SEO/content strategy, improving organic traffic, lead flow, downloads, and keyword rankings.

Researches and writes content across blogs, articles, social media posts, and marketing copy. Tailors tone and style to target audiences, meets deadlines across multiple projects, and collaborates with clients/editors to revise content based on feedback.

Manages the product content journey and creates user documents and content guidelines for junior writers. Produces SEO and marketing content and uses CMS tools (WordPress and HubSpot) to publish and manage content, including app short-form content such as push notifications and ASO articles.

Worked as a Customer Relations Advisor. Supported customer relations activities during the stated period.

Works at the branch level managing sales and operations and leading a team of field executives. Mentors the team for financial products and oversees branch activities.

Uses content to nurture leads through the sales funnel and support purchasing decisions. Analyzes content asset performance and coordinates with marketing to align content with inbound strategy and brand messaging.

Worked as a Business Development Associate. Supported business development activities during the stated period.

Creates product descriptions for items going live on the app and edits/reviews content produced by junior writers and editors. Produces content across blogs and marketing/SEO/ed-tech formats and crafts app short-form content optimized for app store optimization (ASO).

Collaborates with subject matter experts to translate complex technical information into clear documentation for multiple audiences. Develops user manuals, online help systems, and technical specifications, using screen capture/graphics tools and CMS to add visuals and interactive features in line with product development timelines.

Worked as a Lead Generation Specialist. Supported lead generation activities during the stated period.

Completed a Post Graduate Diploma in Business Management (Marketing) at NMIMS Global Access.

Completed a B.Tech in Mechanical Engineering at DCRUST, Murthal.