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Issac ThomasIT
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Issac Thomas

@issacthomas

I build content engines and campaign narratives that grow awareness, engagement, and demand for B2B technology brands.

India
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What I'm looking for

I'm looking to build content strategy, product narratives, integrated campaigns, and employee advocacy programmes that create measurable awareness, engagement, and demand for B2B technology brands.

I've built content engines, integrated campaigns, and product narratives for SaaS, fintech, and enterprise technology companies. At Azentio Software, I shaped BFSI marketing narratives and led LinkedIn-led distribution that generated 3.4 million impressions.

I helped scale Azentio’s LinkedIn community to 90,000 followers, contributed to 531,000 website sessions, and launched its first employee advocacy programme. I onboarded 60 employees to SocialHP and increased content reach fourfold while coordinating product, design, digital, leadership, and sales teams around consistent GTM messaging.

Previously at Sprinklr, I owned blogs, product pages, newsletters, eBooks, and knowledge assets supporting SEO, product marketing, and customer acquisition. I also developed B2B narratives around intent data and demand generation at True Influence, created employer-brand content at Xoxoday, and led inbound content strategy for B2B clients at Markivis.

I also produce educational marketing videos and build personal brand campaigns across LinkedIn, Substack, and YouTube, using AI-assisted workflows and modern content tools.

Experience

Work history, roles, and key accomplishments

AS

Content Marketing Manager

Azentio Software

Jan 2025 - Jan 2026 (1 year)

Led content and campaign narratives for BFSI technology audiences, scaling LinkedIn to 90,000 followers with 3.4 million impressions and an 8.6% engagement rate. Built the company's first employee advocacy program with 60 ambassadors, increasing content reach fourfold.

TA

Senior Content Writer

True Influence (Anteriad)

Aug 2020 - Nov 2021 (1 year 3 months)

Developed B2B content around intent data, demand generation, and buyer intelligence, translating technical marketing concepts into clear business-facing narratives. Collaborated with sales and marketing to align content with campaign goals and revenue priorities.

HS

Technical Writer

Hotwax Systems

Jun 2017 - Dec 2017 (6 months)

Wrote SaaS product documentation, translating software functionality into clear, usable content for users and internal teams.

Education

Degrees, certifications, and relevant coursework

MB

Motilal Vigyan Mahavidyalaya, Bhopal

Bachelor of Science, Microbiology

B.Sc. in Microbiology from Motilal Vigyan Mahavidyalaya, Bhopal.

Indian Institute of Management Tiruchirappalli logoIT

Indian Institute of Management Tiruchirappalli

Post Graduate Certification, Strategic Management

PG Certification in Strategic Management from the Indian Institute of Management Tiruchirappalli.

Barkatullah University logoBU

Barkatullah University

Master of Science, Applied Chemistry

M.Sc. in Applied Chemistry from Barkatullah University.

Tech stack

Software and tools used professionally

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