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Ishika Giri

@ishikagiri

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B2B SaaS content and growth marketing leader driving pipeline and product adoption.

India

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What I'm looking for

I seek a senior marketing role where I can lead content-driven GTM, scale pipeline through data-led SEO and demand gen, collaborate cross-functionally, and drive measurable growth and product adoption.

I am a B2B SaaS marketing leader with 11 years of experience building content and growth engines that drive measurable pipeline, product adoption, and market positioning. I specialize in GTM strategy, product launches, demand generation, and positioning AI products for US and Indian markets.

At Spyne.ai I transformed content into a core revenue driver, generating $756K in monthly pipeline, scaling organic traffic from 5K to 18K+ monthly sessions, and enabling 750+ active deals per month through sales enablement. I led the GTM and narrative strategy for an industry-first AI conversational agent and increased team output by automating content workflows with custom AI agents.

I have led distributed teams, improved editorial productivity by 70%, reduced approval cycles by 40%, and delivered SEO-backed content strategies across multiple markets. I partner closely with Product, Sales, SEO, and Design to ensure content directly supports pipeline velocity and product adoption.

Experience

Work history, roles, and key accomplishments

Current

Content Writer II

Current

Spyne.ai

Oct 2025 - Present (5 months)

Built Spyne.ai's full marketing content engine and GTM strategy, driving $756K in monthly pipeline, scaling organic traffic from 5K to 18K+ monthly sessions, and enabling 750+ active deals per month through sales enablement.

Content Strategy GTM Strategy SEO Demand Generation Sales Enablement Product Positioning Analytics Generative AI

Team Lead, Content Strategy

CodeClouds

Jul 2019 - Oct 2025 (6 years 3 months)

Led an 8-person distributed content team, increasing team productivity by 70% and reducing approval cycles by 40% while leading a company rebrand that improved brand visibility by 25%.

Team Leadership SEO Content Operations PPC Management Google Analytics Process Automation

Freelance Content Strategist

Pepper Content / ContentNinja

May 2019 - Jun 2020 (1 year 1 month)

Delivered SEO content and thought leadership for brands including Swiggy and Vedantu, maintaining a 4.49/5.0 feedback score and high client satisfaction across India, US, UK, and SE Asia.

SEO Thought Leadership Client Management ghostwriting Content Performance

Creative Content Writer

ArcWeb SMAC

Jul 2018 - Apr 2019 (9 months)

Produced long-form technical content for B2B SaaS, cloud, and UI/UX verticals, translating engineering concepts into business-readable narratives for US and EU markets.

Technical Writing B2B SaaS Content Strategy Editing SEO

Sub-Editor

The Startup Journal

Jun 2014 - Oct 2018 (4 years 4 months)

Edited and published founder interviews and startup ecosystem stories, covering early-stage companies and shaping editorial coverage between 2014 and 2018.

Editing Editorial & Publishing Interviewing Content Curation Proofreading