Open to opportunities

Sunimoal Mathew

@sunimoalmathew

Message

I lead content strategy and GTM narratives that turn complexity into revenue growth.

India

Message

What I'm looking for

I’m looking to lead full-funnel content and GTM storytelling for B2B or consumer brands—partnering with product, growth, and sales to build scalable content systems and measure pipeline impact.

I’m a consumer and B2B content strategist with 11+ years of experience leading content strategy, GTM narratives, and scalable content systems across technology, retail, eCommerce, and financial services. I translate complex product capabilities—especially technical B2B SaaS—into clear, compelling narratives that drive awareness, pipeline, and conversion.

As Content Strategy & Marketing Lead (2023–Present), I own end-to-end content strategy aligned to client business goals, product launches, and pipeline targets across funnel stages. I build content roadmaps, develop scalable content repurposing engines, and partner with product marketing and growth to align always-on and integrated campaigns across organic and paid channels, while also mentoring content teams and agency partners. I’ve also redesigned an ed-tech re-enrolment pipeline by segmenting parent journeys and introducing EMI options and early incentives—reducing churn and improving fee collection timelines. Earlier, as a Consultant Content Writer at Jiraaf and as a Content Writer at Freshlylo, I produced SEO-driven, multi-format content and tightened website and social strategy to improve organic reach and engagement.

Experience

Work history, roles, and key accomplishments

Current

Content Strategy & Marketing Lead

Current

Stratmax Digital

Jan 2023 - Present (3 years 5 months)

Led end-to-end content strategy and GTM narratives across B2B SaaS and consumer verticals, building scalable content roadmaps across the funnel. Developed a content repurposing engine and partnered with product marketing and growth teams to align multi-channel content with always-on and integrated campaigns, including redesigning an ed-tech re-enrolment pipeline to reduce churn and improve fee col

Content Strategy Revenue Operations (RevOps)Content Repurposing Sales Enablement Stakeholder Management Editorial Standards

Consultant Content Writer

Jiraaf

Jan 2022 - Jan 2023 (1 year)

Created educational and campaign content that simplified complex finance concepts for investors and strengthened Jiraaf’s positioning as a trusted investment education brand. Produced SEO-driven reports, articles, and playbooks to grow organic reach, and supported website content reviews while optimizing social media content for follower engagement and organic reach.

B2B B2C Finance Content Writing SEO Content Strategy Organic Growth Social Media Content Positioning Content Review

Content Writer

Freshlylo

Jan 2020 - Jan 2022 (2 years)

Managed and optimized content across marketing channels, contributing to improved content discoverability and organic reach. Applied on-page SEO best practices (keyword alignment and meta descriptions) and ensured quality, accuracy, and brand voice consistency through editing, proofreading, and coordination.

On Page SEO Content Editing Digital Marketing Content Content Quality Assurance Discoverability

Sr. Marketing Executive

Indus League – FLF

Jan 2014 - Jan 2015 (1 year)

Led brand storytelling across retail and digital platforms and created social, email, and newsletter content for marketing campaigns. Executed integrated ATL/BTL and digital marketing initiatives, including executive, retail, and corporate event communication content.

Brand storytelling Social Media Content Email Marketing Digital Marketing Marketing Campaign Execution Copywriting Retail And Corporate Messaging

Sr. Account Executive

Ogilvy and Mather Worldwide

Jan 2013 - Jan 2014 (1 year)

Led integrated marketing communications for Lenovo EMEA across SMB and consumer segments across offline and digital channels. Delivered product launches and demand-generation campaigns, including up-sell and sales-enablement collateral, and coordinated with European marketing stakeholders and agencies to ensure cross-market execution.

Integrated Marketing Communications Product Launches Demand Generation Sales Enablement Offline And Digital Channel Execution Cross Market Coordination Stakeholder Management Agency Management