Open to opportunities

Kristin Evans

@kristinevans

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Mixed-method researcher skilled in qualitative and quantitative market research and analysis.

United States

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What I'm looking for

I am looking for a role that allows me to utilize my skills in customer research and insights to drive business growth and inform strategic decisions. I am excited about the opportunity to work with a company that values customer-centricity and is committed to propelling their brand forward.

Kristin Evans is a seasoned customer research and insights professional with 15+ years of experience in the specialty retail apparel market. She has a strong background in research and strategy, with expertise in equipping key stakeholders with the insights needed for thoughtful discussions or executive presentations. Throughout her career, Kristin has demonstrated her ability to drive business growth through data-driven insights, with a proven track record of success in reversing sales trajectories and achieving positive sales comps.

With a passion for propelling brands forward, Kristin is an advocate for the customer and is energized by work that drives business results. Her expertise spans both the client-side and supplier-side, making her a valuable asset to any organization.

Kristin's professional experience is marked by her ability to synthesize complex data into compelling stories, drive business growth, and inform strategic decisions. Her skills in research design, vendor management, and macro trend synthesis make her a sought-after professional in the industry.

Experience

Work history, roles, and key accomplishments

Customer Research & Insights Manager

Express

Jan 2020 - Apr 2024 (4 years 3 months)

Managed a proprietary customer research panel and led primary research initiatives to drive product assortment adjustments and improve sales. Developed market share reports and synthesized consumer trends for strategic development.

Customer Research Market Analysis Project Management Qualitative Research Quantitative Research Stakeholder Engagement Presentation Skills Team Leadership

Brand Strategy Senior Manager

Bath & Body Works

Jan 2018 - Mar 2019 (1 year 2 months)

Led special projects directed by the CEO and COO, focusing on brand health and customer strategy. Developed key milestones and prepared materials for Board meetings.

Project Management Brand Strategy Presentation Skills Strategic Planning

Insight & Strategy Director

Ologie

Jan 2017 - Jan 2018 (1 year)

Executed quantitative research for higher education clients and led qualitative discovery efforts. Presented cultural research at various engagements and standardized client deliverables.

Quantitative Research Qualitative Research Client Management Presentation Skills

Customer Engagement Manager

DSW Designer Brands

Jul 2012 - Jul 2015 (3 years)

Established the Customer Research & Insights function, implemented brand health tracking, and launched a customer panel community. Managed a team and led a successful national marketing campaign.

Customer Insights Brand Management Marketing Strategy Team Leadership Survey Design Budget Management