Open to opportunities

Delani Johnson

@delanijohnson

Message

Consumer insights strategist driving data-informed brand decisions.

United States

Message

What I'm looking for

I seek a role leveraging consumer insights and storytelling to inform strategic marketing decisions, within a collaborative, cross-functional team focused on measurable brand impact.

I am a consumer insights strategist with experience translating qualitative and quantitative research into actionable recommendations for CPG, retail, and media clients. I have led cross-functional research initiatives, designed surveys and narrative decks, and presented findings to stakeholders to inform menu strategy, go-to-market planning, and creative campaigns.

My background includes proficiency with Qualtrics, IBM SPSS, Excel, and digital research tools (Zappi, VoxPopMe, C Space, Lux Motivbase), plus hands-on experience conducting focus groups and in-depth interviews. I combine rigorous data checks and storytelling to deliver compelling presentations that drive strategic marketing and product decisions.

Experience

Work history, roles, and key accomplishments

Consumer Insights Strategist

Revolt TV & Media

Sep 2024 - Jan 2025 (4 months)

Designed cultural and creative narrative decks translating consumer research for CPG, Retail, and Beauty clients and presented actionable recommendations to stakeholders to improve brand performance.

Consumer Research Survey Design Presentation Social Media Trends

Consumer Insights Associate

McDonald's

Jan 2024 - Jun 2024 (5 months)

Executed 10+ cross-functional research initiatives informing U.S. menu strategy and go-to-market planning, leveraging qualitative tools to surface Gen Z insights that guided strategic menu and campaign decisions.

Qualitative Research VoxPopMe PowerPoint Cross Functional Collaboration Go To Market Strategy

Consumer Insights Associate

Escalent

Jun 2023 - Jan 2024 (7 months)

Conducted data quality checks and analysis for Fortune 100/500 clients using SPSS, Excel, and Qualtrics; organized focus groups and delivered data-driven presentations to inform product and customer experience decisions.

SPSS Qualtrics Microsoft Excel Focus Groups Data Analysis Presentation Consumer Insights

Customer Service Representative

Guadalupe Valley Electric Cooperative

Aug 2022 - Jun 2023 (10 months)

Managed billing and office operations, created work orders via calls/emails, and provided clerical and in-person customer support to ensure accurate transactions and issue resolution.

Customer Service Billing MS Office Clerical Support Problem Solving

Education

Degrees, certifications, and relevant coursework

Insights Association (IDEAtor Apprenticeship: Market Research)

Apprenticeship / Certificate, Market Research

2023 - 2024

Activities and societies: Conducted 5 in-depth interviews (IDIs); networking across the market research industry

Completed the IDEAtor Apprenticeship in Market Research, conducting qualitative interviews and a research initiative on AI tools and DEI.

Sam Houston State University

Bachelor of Science, Criminal Justice, Forensic Science

Activities and societies: Member of SHSU Pre-Law Society (2019-2022); SHSU National Association of Blacks in Criminal Justice (2019-2022); SHSU Black Student Alliance (2021-2022); SHSU Leap Leads (2021-2022)

Completed a Bachelor of Science in Criminal Justice with a focus on Forensic Science, graduating in August 2022.