Kendall Radovich
@kendallradovich
Data-driven insights leader driving growth through analytics and cross-functional partnerships.
What I'm looking for
I am a data-driven strategist with 8+ years of experience turning audience insights into growth and revenue impact. I partner closely with Sales, Marketing, Product, and external partners to shape go-to-market strategy and activate insights into compelling content.
At Bleacher Report I led Consumer Insights & Performance Analytics, improving UX, optimizing ad impression pacing, and supporting major sports marketing efforts that drove fan growth and brand awareness. I helped generate substantial impression growth and identified pacing efficiencies that meaningfully improved ROI.
Earlier roles at Condé Nast, Wenner Media, and GogoTech built my expertise in audience development, social-first content strategy, and sales reporting operations—contributing to revenue growth and stronger product ideas. I co-created thought leadership that won new clients and supported 25% YoY revenue growth through improved reporting and storytelling.
I am collaborative, curious, and focused on building scalable processes that strengthen partner ecosystems and accelerate business outcomes. I bring a mix of research, analytics, and storytelling skills to translate complex datasets into clear narratives and visualizations that inform strategy.
Experience
Work history, roles, and key accomplishments
Senior Manager, Consumer Insights
Bleacher Report
Sep 2021 - Jul 2025 (3 years 10 months)
Led consumer insights and performance analytics initiatives that optimized marketing and product decisions, saved hundreds of millions of ad impressions through pacing fixes, and drove a 58% YoY increase in video impressions (2023–2024).
Partnered with sales and editorial teams to drive revenue and social-first content strategies through data-driven reporting and KPI-focused analytics, supporting Snapchat strategy and cross-brand initiatives.
Senior Data Analyst
Wenner Media
Jun 2015 - Jun 2017 (2 years)
Supported audience development and owned sales & marketing analytics, delivering campaign performance reports, user flow analyses, and video/social insights to optimize engagement and revenue growth.
HR Generalist
Gogotech LLC
Sep 2014 - Jun 2015 (9 months)
Implemented and managed employee benefits and onboarding, maintained HR records, administered PTO via ADP, and led recruitment and interviewing to improve employee experience and compliance.
Analytics Manager
Bleacher Report
Feb 2020 - Present (5 years 11 months)
Co-created thought-leadership that won 13 new clients, oversaw sales reporting driving 25% YoY revenue growth, and led cross-functional projects to deliver new revenue streams and product ideas for the Innovation team.
Senior Sales Analyst
Bleacher Report
Dec 2017 - Present (8 years 1 month)
Delivered strategic, data-driven insights to influence go-to-market initiatives, streamlined RFP processes and implemented self-service reporting to improve turnaround and revenue outcomes around major sporting events.
Education
Degrees, certifications, and relevant coursework
Gettysburg College
Bachelor of Arts, Environmental Studies
2010 - 2014
Completed a Bachelor of Arts in Environmental Studies with coursework focused on environmental systems and research methods.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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