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Emily Kennedy

@emilykennedy

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Strategic finance professional with expertise in data-driven decision-making.

United States

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What I'm looking for

I am looking for a role that values data-driven decision-making and offers opportunities for growth and collaboration.

I am a Strategic Finance & Insights Professional with over 7 years of experience in driving data-backed decision-making through advanced analytics and KPI development. My expertise lies in Excel modeling, SQL, and Tableau, complemented by a strong background in executive reporting, forecasting, and process automation. I have a proven ability to distill complex data into actionable insights, fostering alignment across departments and leading business reviews with senior stakeholders.

Currently, as a Consumer Insights Manager with the Tennessee Titans, I develop and automate KPI dashboards in Tableau and Excel, enabling real-time executive-level reporting. My role involves conducting in-depth audience and market analysis to inform strategic planning and improve customer targeting. I thrive on problem-solving and am passionate about equipping stakeholders with automated, user-friendly dashboards that enhance data-driven decisions.

Previously, I held positions such as Director of Operations & Project Management and Senior Manager of Innovation & Consumer Insights at Nike, where I led cross-functional projects and automated workflows to improve operational efficiency. My educational background includes a Master of Science in Human Performance Research, with a focus on Predictive Statistics, and I have taught undergraduate courses in Physiology and Biomechanics.

Experience

Work history, roles, and key accomplishments

Current

Consumer Insights Manager

Current

Tennessee Titans

Jun 2024 - Present (1 year)

Developed and automated KPI dashboards in Tableau and Excel to track business performance, enabling real-time, executive-level reporting and decision-making. Conducted in-depth audience and market analysis to inform strategic planning, improve customer targeting, and drive measurable growth. Built attribution models and data pipelines to optimize marketing spend and forecast key performance metric

Tableau Excel KPI Analysis Market Analysis Data Pipelines Strategic Planning

Director of Operations & Project Management

Noah's arf

Aug 2023 - Jul 2024 (11 months)

Led system migration for client management, POS, and reporting platforms, training staff and implementing over 250 forecasting and performance reports using Google Analytics and Tableau. Managed cross-functional teams to achieve quarterly KPIs aligned with strategic business goals. Championed a culture of experimentation, designing and executing A/B tests to optimize user experience and boost clie

Google Analytics Tableau Project Management Risk Analysis A B Testing SQL Excel Growth Analytics KPIs

Senior Manager Innovation & Consumer Insights

Nike

Oct 2021 - May 2024 (2 years 7 months)

Automated workflows and streamlined processes using Tableau and Power BI, significantly improving operational efficiency and reducing manual workload. Led complex, cross-functional projects from planning to execution using Databricks, Snowflake, and Jira, ensuring on-time delivery and alignment with strategic objectives. Created executive-ready presentations and dashboards, distilling complex insi

Tableau Power BI Databricks Snowflake Jira Workflow Automation Project Management Executive Presentation Product Strategy

Forecasting & Reporting Analyst

Whole Foods Market

May 2020 - Oct 2021 (1 year 5 months)

Led system development and project management for a new financial forecasting platform, using Jira to manage timelines and team accountability. Collaborated with over 15 cross-functional teams to deliver tailored reporting solutions using Tableau and internal tools. Presented monthly data insights to key stakeholders, tailoring takeaways to both technical and non-technical audiences.

Financial Forecasting Jira Tableau Project Management Data Reporting Data Governance Process Improvement Financial Modeling

Operations & Quantitative Data Analyst

Accenture (Facebook)

Aug 2018 - May 2020 (1 year 9 months)

Developed, calculated, and validated KPIs across six operational areas, aligning performance metrics with client expectations. Utilized Tableau, Incorta, and Salesforce to report on key business metrics, combining quantitative and qualitative data for strategic insights. Analyzed operational data to uncover inefficiencies, implementing solutions that improved workflow and overall performance.

KPIs Tableau Incorta Salesforce Data Reporting Process Improvement Problem Solving

Education

Degrees, certifications, and relevant coursework

Lean Six Sigma

Lean Six Sigma Green Belt, Process Improvement

Completed the Lean Six Sigma Green Belt certification in 2021, focusing on process improvement and efficiency.

University of North Alabama

Master of Science, Human Performance Research

Activities and societies: Worked as a GA in the human performance lab teaching Physiology, Biomechanics, and EKG labs to undergraduate students.

Earned a Master of Science degree with a major in Human Performance Research, specializing in Predictive Statistics. Worked as a Graduate Assistant in the human performance lab, teaching Physiology, Biomechanics, and EKG labs to undergraduate students.

Texas A&M University-Corpus Christi

Bachelor of Science, Exercise Science – Biomechanics

Activities and societies: Internships: Sports Marketing Analytics and Promotions (TAMU-CC), Biomechanics Sports Research Lab (TAMU-CC).

Completed a Bachelor of Science degree with a major in Exercise Science – Biomechanics, and minors in Marketing and Business. Gained practical experience through internships in Sports Marketing Analytics and Promotions, and the Biomechanics Sports Research Lab.