Open to opportunities

Kristi Rees

@kristirees

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Adaptable market strategy professional with expertise in consumer insights.

United States

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What I'm looking for

I seek a role that fosters collaboration, innovation, and impactful consumer insights.

I am a seasoned professional with a Master's in Marketing Research, specializing in consumer insights and market strategy. My career spans over a decade, during which I have successfully led teams and managed multi-million dollar brand tracking studies for major clients. My ability to build unity among diverse stakeholders has been pivotal in focusing teams on consumer needs while balancing brand and business objectives.

At Kantar LLC, I excelled as Vice President of Client Leadership, where I was responsible for client relationships and the execution of strategic accounts in the CPG and Financial Services sectors. My leadership in securing renewals and winning new research studies has significantly contributed to my clients' understanding of market dynamics and consumer behavior. I am passionate about storytelling and creating better customer experiences, which has driven my success in various leadership roles.

Throughout my career, I have directed strategic research projects that have refined brand messaging and led to successful product launches. My experience at Tervis Tumbler Company included launching national advertising campaigns that increased brand awareness and sales. I am dedicated to leveraging insights to drive business growth and enhance customer engagement.

Experience

Work history, roles, and key accomplishments

Vice President, Client Leadership

Kantar LLC

Jan 2022 - Jan 2025 (3 years)

Led client relationships for major accounts in CPG and Financial Services, conducting extensive brand tracking studies and qualitative ad testing. Managed renewals and collaborated with cross-functional teams to implement new tracking programs, enhancing client insights and brand strategies.

Client Relationship Management Brand Qualitative Research Data Analysis Project Management Google Slides Compliance Management Strategic Planning Team Leadership

Retail Performance Team Leader

Boar’s Head Brand

May 2019 - Jan 2022 (2 years 8 months)

Managed a team conducting mystery shops to evaluate consumer experiences and brand support. Oversaw a $3 million budget, led research initiatives, and presented insights to senior leadership to drive improvements in service and brand strategy.

Team Management Budget Management Consumer Insights Research Analysis Project Management KPI Tracking Presentation Skills Vendor Management

Sr. Director of Research & Consumer Insights

Tervis Tumbler Company

Feb 2009 - Jul 2016 (7 years 5 months)

Directed strategic research projects to enhance brand positioning and product development. Launched successful marketing campaigns and managed significant budgets for brand re-positioning and licensing initiatives, resulting in substantial sales growth.