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Lisa Ciancarelli

@lisaciancarelli

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I've spent my career leading consumer research shaping how brands connect with their consumers.

United States

Message

What I'm looking for

I seek a dynamic role where I can leverage my insights expertise to drive strategic decisions and foster innovative brand growth in a collaborative environment.

I've spent over two decades leading consumer research that shapes how brands connect with their audiences. My sweet spot? Taking complex consumer data and turning it into clear, actionable strategies that drive business growth. Whether I'm managing global research projects or building high-performing teams, I excel at bringing together different data sources to uncover meaningful insights. Throughout my career, I've helped businesses across multiple categories make smarter, data-driven decisions by understanding what makes their consumers tick.

Experience

Work history, roles, and key accomplishments

VP Research

The CW Network

Jan 2023 - Dec 2024 (1 year 11 months)

Collaborated to deliver audience research, develop estimates and advanced segmentation supporting $30M in programming investment and $391M in ad revenue. Championed cross-platform measurement, leveraging tools like Nielsen, VideoAmp, and iSpotTV to enhance understanding of audience engagement. Centralized research operations, creating a hub accessed by 5,000+ stakeholders quarterly.

Consumer Insights Market Research Data Analysis Reporting Strategic Planning Team Leadership Problem Solving Communication Skills Project Management Communication

SR Director of Insights

iSpot TV

Jun 2021 - Oct 2022 (1 year 4 months)

As SR Director of Insights at iSpot TV, I expanded audience insight strategies to support client success and sales solutions. I produced thought leadership on ad spending and developed consumer insights strategies for major events.

Client Strategy Client Success Sales Thought Leadership Data Analysis Event Strategy Consumer Insights Reporting

VP Insights & Analytics

VideoAmp

Sep 2021 - Oct 2022 (1 year 1 month)

Transformed complex TV and digital viewership data into visual tools for leading brands including Paramount and Omnicom. Built scalable dashboards and presented at top industry events, strengthening VideoAmp's brand as a measurement innovator. Created a data-backed case studies used at the VAB, spoke at Beet Retreat & on BIA Podcast to champion client adoption of advanced audiences.

Consumer Insights Data Visualization Dashboard Development Strategic Marketing Presentation Skills Market Analysis Project Management Team Collaboration Analytics

Director of Research

CBS TV

Dec 2019 - Sep 2021 (1 year 9 months)

Executed consumer insights strategies for major events, integrating qualitative and quantitative data supporting CBS. Produced actionable analyses on ad effectiveness and audience behavior. Introduced social sentiment tracking to optimize content launches, and partnered with cross-functional teams to refine brand messaging. Insights directly influenced CBS show positioning and viewer engagement.

Research Strategy Consumer Insights Social Media Marketing Thought Leadership Project Management Marketing Strategy Data Analysis Team Building

Principal Marketing Strategist

Quark Consulting, LLC

Jan 2018 - Dec 2018 (11 months)

Create data-driven solutions to drive brand engagement and growth for clients through consumer insights projects. Translate qualitative and quantitative data into actionable strategies and recommendations. Author thought leadership on digital measurement, brand positioning, and audience strategy. Published studies like the Cynopsis Salary Survey, sharing trends in the media workplace.

Consumer Insights Analytics Marketing Strategy Reporting Public Speaking Project Management Digital Media Communication

VP, Cross Platform Program Management

Comscore, Inc.

Dec 2016 - Dec 2017 (1 year)

Directed cross-functional teams to launch measurement products, advocating for the client voice in development and GTM strategy. Led client advisory programs and beta trials, integrating feedback to accelerate adoption. Developed training and communication materials to translate methodologies into accessible knowledge for internal and external stakeholders

Client Management Product Development Team Management Training Client Engagement Market Research Reporting Strategy Development Communication Project Management

VP, Digital Research / Director

WE TV Research, AMC Networks

Jan 2001 - Dec 2015 (14 years 11 months)

Unified digital and linear data through integrated cross-platform insights programs to inform brand and campaign strategies. Bridged measurement partners with tech teams to execute priorities. Led qualitative and quantitative research to guide innovation and optimize marketing. Managed consumer panels and delivered insights driving revenue and audience growth. Oversaw teams & budgets.