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@shawncooper
Executive with strong background in product development, data analytics, and market analysis.
I am an experienced executive with a robust background in product development, sourcing, and competitive analysis. My career has been marked by my ability to navigate ambiguity and thrive in fast-paced environments. I have successfully developed and executed business strategies that leverage data analysis to identify market trends and opportunities, ultimately driving growth and profitability.
In my most recent role as Senior Analyst, Competitive Intelligence at MSC Industrial Supply, I created an enterprise intelligence portal that provided valuable insights and recommendations on a wide array of distributors. My work involved collaborating with senior leadership to inform strategic decision-making and participating in various teams focused on corporate transformation and sustainability initiatives. My previous experience as a Product Manager at Belk, Inc. allowed me to grow department sales significantly and launch new product categories based on thorough trend research.
With a strong educational foundation in Consumer, Apparel, and Retail Studies, coupled with my hands-on experience in various roles, I am committed to driving results and fostering innovation within organizations. I thrive on challenges and am passionate about leveraging my skills to contribute to a company's success.
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Work history, roles, and key accomplishments
Tutor Doctor
Jan 2017 - Present (8 years 10 months)
Performed industry and market research prior to investing in and launching franchise in new territory. Managed, developed, and supported a team of 28 employees, ranging from site coordinators to academic tutors.
MSC Industrial Supply
Jan 2022 - Dec 2025 (3 years 11 months)
Supported corporate transformation by creating an enterprise intelligence portal, complete with competitive insights and recommendations on a vast array of distributors. Fulfilled ad-hoc requests from senior leadership on a variety of topics, including researching traditional and new industries, geographical markets, international opportunities, digital marketplaces, new product categories and sol
MSC Industrial Supply
Jan 2019 - Dec 2022 (3 years 11 months)
Provided Steering Committee performance updates on competitors, suppliers, and bellwethers, keeping the team abreast of any trends and changes in the market as well as advising team of our competitors' strategic plays. Published quarterly reports on competitors for our marketing and sales teams, capturing key financial metrics, strategic plays, and targeted end markets/customers.
Belk, Inc.
Jan 2014 - Dec 2017 (3 years 11 months)
Grew department sales dollars 23% and gross margin dollars 30.0%. Launched new product category based on trend research, which accounted for over 90% of total sales growth for bottoms class within the same season.
Belk, Inc.
Jan 2012 - Dec 2014 (2 years 11 months)
Increased initial markup for subcategory by 4% and improved product execution, which resulted in a 17% gross margin dollar increase over plan and 26% increase over last year. Collaborated with multiple teams to develop seasonal assortments to meet company's overall strategy, while envisioning long-term plans to remain competitive in the market.
Belk, Inc.
Jan 2010 - Dec 2012 (2 years 11 months)
Increased sales dollars 19% by partnering with internal teams to improve ordering process. Represented Private Brands during Belk's Annual Denim Seminar to present line and inform store associates on product details.
Belk, Inc.
Jan 2008 - Dec 2010 (2 years 11 months)
Increased sales dollars 9% by updating the assortment based on sales trends and market analysis. Managed rebranding and re-ticketing projects for both current merchandise in stores and merchandise that had yet to ship from factories.
VF Imagewear
Jan 2006 - Dec 2008 (2 years 11 months)
Researched fabric and embellishment techniques with global factories for men's and women's athletic apparel. Built a costing tool for internal use and provided cost analysis for all items planned each season to highlight challenges early in the development process.
Degrees, certifications, and relevant coursework
Bachelor of Science, Consumer, Apparel and Retail Studies
2003 - 2006
Activities and societies: Industry Advisory Board Member for the Dept of Consumer, Apparel, and Retail Studies (2014-present)
Studied Consumer, Apparel and Retail Studies. Participated in a study abroad program in Melbourne, Australia at RMIT.
Bachelor of Science, Textile Engineering
1998 - 2002
Focused on Textile Engineering with a concentration in Product Design. Also completed a minor in Spanish.
Software and tools used professionally
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