Kristina Ognjanovic
@kristinaognjanovic
I’m an Account Executive who drives full-cycle revenue in compliance tech.
What I'm looking for
I’m a revenue-driven Account Executive with 6+ years of experience across full-cycle sales, business development, and client growth. I specialize in building pipeline, running product demos, and closing deals—consistently tied to measurable revenue impact.
Currently, I own the full sales cycle for an AI-native compliance platform (SOC 2, ISO 27001, GDPR), working directly with technical and executive stakeholders. I run 10–15+ weekly discovery calls and product demos, manage a 50+ opportunity pipeline, and close business aligned to customer compliance and operational needs.
I’ve improved performance through targeted outreach strategies—growing qualified pipeline by 20% and strengthening conversion rates. I also maintain accurate CRM data in Salesforce/HubSpot to protect forecasting visibility and keep pipeline health strong throughout the process.
Before compliance tech, I built execution muscle through operations and sales leadership. As Assistant General Manager for a $20M/year restaurant, I led pricing and cost optimization, improved operational efficiency by 20%, and reduced supply costs by 10–15% through vendor negotiations. Earlier, as a BDR/Account Executive at Boost Team, I exceeded quota (110–130%), generated 50+ outbound calls daily, delivered demos, handled objections, and led/coached a team of 15–20 sales reps.
Experience
Work history, roles, and key accomplishments
Account Executive
CEEL
Nov 2024 - Present (1 year 9 months)
Owned full sales cycle for an AI-native compliance platform (SOC 2, ISO 27001, GDPR), running 10–15 weekly discovery calls and product demos. Managed 50+ active opportunities ($5K–$15K ACV), increased qualified pipeline by 20%, and maintained Salesforce/HubSpot forecasting accuracy while closing against monthly revenue targets.
Assistant General Manager
Fog Harbor Fish House
Jan 2019 - Present (7 years 7 months)
Supported operations and financial performance for a $20M/year restaurant, partnering with the GM on business strategy. Drove pricing and cost optimization (improving operational efficiency by 20%, reducing supply costs 10–15%), managed invoicing/budgeting and labor scheduling for 100+ employees, and grew revenue via upselling and service improvements.
BDR / Account Executive
Boost Team
Jan 2015 - Jan 2017 (2 years)
Owned full-cycle business development for telecom and software solutions (prospecting → demo → close), generating 50+ outbound calls daily and exceeding sales targets. Achieved 110–130% of quota, delivered product demos, handled objections and negotiated contracts, and led/coached a team of 15–20 reps to improve KPI performance.
Education
Degrees, certifications, and relevant coursework
University of Novi Sad
Bachelor of Arts, Journalism
Earned a B.A. in Journalism through the Faculty of Philosophy at the University of Novi Sad.
California Department of Real Estate
California Real Estate License, Real Estate
Holds a California Real Estate License, valid through 2028.
HubSpot
HubSpot Sales & Marketing Certification(s), Sales & Marketing
Completed HubSpot Sales and Marketing certifications.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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