Open to opportunities

Kinjal Goyal

@kinjalgoyal

Message

Business analytics professional driving marketing insights, dashboards, and conversion optimization.

United States

Message

What I'm looking for

I seek a collaborative analytics role where I can build dashboards, drive data-informed marketing decisions, and scale measurement frameworks to improve ROI and customer engagement.

I am a Master's candidate in Business Analytics with over five years of hands-on experience in marketing campaign analytics, customer segmentation, and performance reporting.

I build Power BI and Tableau dashboards, perform Excel- and SQL-based exploratory data analysis, and apply statistical methods to inform data-driven marketing strategies.

My work has reduced cost-per-conversion, improved conversions by 12%, cut delivery time by 20%, and strengthened reporting frameworks to increase visibility across teams.

I collaborate across functions to align analytics, operations, and vendors, and I focus on turning large marketing datasets into actionable insights that improve ROI and pipeline performance.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategy Consultant

Current

UBuffalo CoLab

Feb 2026 - Present (1 month)

Developed customer-focused brand and go-to-market strategies and executed multi-year campaign plans that reduced delivery time by 20% and increased efficiency by 10%. Designed performance-focused digital strategies including landing pages, email flows, and social growth plans.

Campaign Strategy Go To Market Performance Marketing Campaign Planning Stakeholder Management Dashboarding Cross Functional Collaboration

Marketing Executive

Reliance Brands

Feb 2023 - Mar 2025 (2 years 1 month)

Analyzed customer and campaign data to reduce cost per conversion by 9% and designed dashboards used by three brand teams that increased conversions by 12%. Built reporting frameworks linking clickstream data to campaign insights and reduced abandonment rates by 3%.

Campaign Analysis Customer Segmentation Power BI Tableau SQL Excel Conversion Optimization

Brand Communication Executive

Lokuttara Productions

Dec 2021 - Jan 2023 (1 year 1 month)

Monitored and analyzed audience engagement across platforms to inform content targeting and channel decisions, synthesizing qualitative feedback and KPIs into actionable insights for content strategy.

Content Strategy Social Media Analytics Reporting Qualitative Research

Sales & Retail Analytics Consultant

Reliance Brands

Dec 2018 - Dec 2020 (2 years)

Delivered sales performance insights and monthly dashboards from retail transaction data that improved customer retention by 5–8% and identified seasonal purchase patterns to support merchandising decisions.