MY

Looking for a job

Madhava Yedla

@madhavayedla

I turn customer and campaign data into measurable targeting, conversion, and revenue improvements.

What I'm looking for

I'm looking to use marketing, customer, and product data to improve targeting, lifecycle journeys, campaign performance, and cross-functional marketing decisions.

At Sonos, I analyze direct-to-consumer journeys across ecommerce, Salesforce Marketing Cloud, and Google Analytics 4. I build Tableau reporting and automate SQL extracts, reducing campaign reporting preparation by 28% and weekly analysis turnaround by 31%.

Previously at Intel, I used SQL, Python, Excel, and Power BI to model high-intent audiences, improve response quality by 11%, and reduce low-value outreach by 9%. I connect customer behavior, pipeline contribution, and revenue trends to practical marketing decisions.

Experience

Work history, roles, and key accomplishments

SO

Current

Marketing Analyst

Current

Jul 2025 - Present (1 year 2 months)

Analyzed direct-to-consumer customer journeys and built Tableau dashboards to improve campaign reporting efficiency. Configured UTM tracking and validated Google Analytics 4 events to enhance attribution accuracy.

SQL Tableau Salesforce Marketing Cloud Google Analytics 4 UTM tracking Data Validation Customer Journey Mapping Campaign Analysis Audience Segmentation E commerce analytics

IN

Marketing Analyst

Jul 2022 - Jul 2024 (2 years)

Examined regional marketing and product performance data using SQL and Excel, and modeled customer segments with Python. Created Power BI dashboards and presented monthly findings to stakeholders.

SQL Python Excel Power BI Market Research Audience Segmentation Data Storytelling Campaign Analysis Competitive Benchmarking Stakeholder Presentation

Education

Degrees, certifications, and relevant coursework

UI

University of Illinois

Master of Science, Computer Science

2024 - 2025

Pursued a Master of Science in Computer Science at the University of Illinois from August 2024 to December 2025.

DU

DIT University

Bachelor of Technology, Computer Science and Engineering

2020 - 2024

Completed a Bachelor of Technology in Computer Science and Engineering at DIT University from September 2020 to May 2024.

Tech stack

Software and tools used professionally

Tableau

Looker

Salesforce

Google Analytics

Jira

Python

HubSpot

Confluence

Microsoft Excel

Marketo

SQL

Power BI

Looker Studio

Availability

Looking for a job

Location

United States

Authorized to work in

Salary expectations

67k+ USD

Job categories

Marketing Analyst Data Analyst Marketing Operations Analyst Business Intelligence Analyst

Skills

Marketing Analytics SQL Python R Power BI Tableau Excel Google Analytics Google Analytics 4 Looker Salesforce Salesforce Marketing Cloud HubSpot Marketo Social Media Analytics A B Testing UTM tracking Marketing Attribution Data Validation Market Research Audience Segmentation Campaign Analysis Competitive Benchmarking trend forecasting Brand Positioning Customer Journey Mapping Conversion analysis Digital Marketing Strategy Email Marketing Analytics SEO Analytics Lead Generation Analytics Jira Confluence Agile Scrum Kanban Requirements Gathering Sprint Planning Marketing Project Management Dashboard Development Data Storytelling Stakeholder Presentation Cross functional Coordination Executive Dashboards KPI Reporting ROI Measurement Customer Acquisition Cost Customer Lifetime Value Funnel Analysis Engagement Metrics Influenced Pipeline Revenue Analysis Predictive Analytics Analytical Thinking Communication Skills Presentation Skills Cross Functional Collaboration Attention To Detail Problem Solving Time Management

Interested in hiring Madhava?

You can contact Madhava and 90k+ other talented remote workers on Himalayas.

Message Madhava

People also viewed

View all talent

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!