At S&P Global, I analyze engagement and transactional data across customer records to inform targeted financial services marketing. I developed five Power BI dashboards for campaign and lifecycle KPIs, reducing recurring reporting preparation time by 30%.
I segmented audiences into eight behavioral groups, contributing to a reported 15% improvement in targeted campaign engagement. I also evaluated customer journeys and conversion funnels to recommend improvements that supported a reported 12% increase in funnel completion.
Previously, as a Digital Marketing Analyst at Accenture, I analyzed performance across 30+ campaigns and developed six customer segments. I automated reporting workflows with SQL, Python, and Excel, saving eight hours monthly, and I built project dashboards for customer lifecycle and campaign journey analytics.
