Sayli User

SU

Looking for a job

Sayli User

@sayliuser

Marketing Analyst at PNC analyzing acquisition campaigns and improving engagement through audience testing.

At PNC, I analyze acquisition campaigns across email, direct mail, and digital channels, tracking campaign costs, conversions, engagement, and ROI. I also maintain Power BI dashboards that monitor funnel performance and customer retention across product areas.

Previously, I analyzed customer and business data at BlackRock and marketing funnels at Siemens. In a marketing analytics case study, I integrated datasets, analyzed customer sentiment with Python, and built Power BI dashboards for engagement, conversion, retention, and campaign ROI.

Experience

Work history, roles, and key accomplishments

PN

Current

Marketing Analyst

Current

Mar 2026 - Present (8 months)

Analyzed performance across 8+ acquisition campaigns, built Power BI dashboards, supported A/B testing, and automated recurring reports to improve efficiency.

SQL Python Power BI DAX Excel Power Query A B Testing Campaign Analytics Marketing Analytics Funnel Analysis Retention Analysis

BL

Data Analyst

Oct 2024 - Feb 2026 (1 year 4 months)

Engineered Power BI dashboards, optimized SQL queries, developed ETL validation workflows, and performed exploratory data analysis and A/B testing to generate business insights.

Power BI SQL Snowflake Amazon Redshift Azure Data Factory Python ETL Data Modeling Star Schemas A B Testing Cohort Analysis Exploratory Data Analysis

SI

Marketing Analyst

Jan 2021 - Jul 2023 (2 years 6 months)

Analyzed lead generation and pipeline conversion, built Tableau dashboards and Excel reports, evaluated campaign performance, and performed trend analysis and forecasting.

Tableau Excel Pivot Tables V Lookups XLOOKUP Power Query SQL Python Marketing Analytics Lead Generation Funnel Analysis Forecasting

Education

Degrees, certifications, and relevant coursework

CU

Clark University

Master of Science, Data Analytics

Activities and societies: Relevant Coursework: Machine Learning, Database Management, Python, Data Visualization

Master of Science in Data Analytics from Clark University, School of Professional Studies, completed in May 2024.

GO

Google

Google Data Analytics, Data Analytics

Completed the Google Data Analytics certificate.

TA

Tableau

Advanced Visualization in Tableau, Data Visualization

Completed the Advanced Visualization in Tableau certificate.

MI

Microsoft

Microsoft Azure Relational Databases, Relational Databases

Completed the Microsoft Azure Relational Databases certificate.

AA

Accenture North America

Data Analytics and Visualization Job Simulation, Data Analytics and Visualization

Completed the Data Analytics and Visualization Job Simulation.

Tech stack

Software and tools used professionally

Amazon Redshift

Snowflake

Tableau

Python

NLTK

Microsoft Excel

SQL

Power BI

Power Query

Availability

Looking for a job

Location

United States

Authorized to work in

Salary expectations

85k+ USD

Job categories

Marketing Analyst Data Analyst

Skills

Marketing Analytics Campaign Analytics Customer Segmentation Marketing Performance Analysis ROI Analysis Funnel Analysis Customer Retention A B Testing Customer Analytics Audience Segmentation Cohort Analysis Customer Journey Analytics Email Marketing Analytics Direct Mail Analytics Digital Marketing Analytics

Interested in hiring Sayli?

You can contact Sayli and 90k+ other talented remote workers on Himalayas.

People also viewed

View all talent

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!