Ola Bababunmi-Kamson

Built and ran multi-channel campaigns across Salesforce Marketing Cloud, LinkedIn, email, and lifecycle channels, increasing qualified leads and conversion rates by approximately 18%. Built outbound go-to-market motion from the ground up, converting 8 of 15 qualified leads into clients and generating approximately $2M CAD in pipeline within eight months.

Built trigger-based customer journeys and behavioral audience segments across HubSpot, Braze, MoEngage, and Netcore Cloud for onboarding, activation, upsell, engagement, and churn prevention. Scaled active user base from under 1.5M to 4.8M and supported revenue growth from N15B to N221B through activation, retention, and upsell programs.

Designed and launched lifecycle marketing programs including dormant-customer reactivation and gamification, generating approximately $7M USD indirectly attributable revenue over 24 months. Led a nine-person cross-functional lifecycle team and contributed to growth from 300,000 to 3.75M active transacting customers over three years.

Joined the founding team of a CBN-licensed payment service bank and owned brand positioning, communications, and go-to-market activities from pre-launch through the first year of operations. Acquired 750,000 customers within the first 12 months, averaging 62,000 net-new users per month through integrated lifecycle, content, and growth marketing strategies.

Improved customer onboarding adoption by 69% from a 35% baseline over 18 months through redesigned customer education journeys and proactive engagement sequences while maintaining a 98% first-contact resolution rate. Synthesized Voice of Customer insights and translated recurring customer needs into recommendations that informed retention initiatives and product improvements.

Bachelor of Science in Mass Communication from Ajayi Crowther University.

Completed the Disruptive Innovation Strategy program at Lagos Business School.

Completed the McKinsey Forward Program at McKinsey Academy.