Open to opportunities

olamide kamson

@olamidekamson

Head of Customer Engagement at Wema Bank delivering high impact lifecycle campaigns, driving measurable growth with data driven marketing.

Canada

Message

What I'm looking for

I seek a senior marketing role where I can lead data-driven brand growth, own GTM strategy, scale digital adoption, and mentor cross-functional creative teams in a collaborative, growth-oriented company.

Customer engagement leader driving lifecycle, activation, and retention strategies. Expert in digital marketing, automation, and analytics. Google and HubSpot certified.

Experience

Work history, roles, and key accomplishments

Current

Lead, Product Marketing

Current

Wema Bank

Sep 2023 - Present (2 years 4 months)

Developed and executed unified marketing strategy for ALAT Xplore, scaling digital users 233% (600K to 2M) and driving a 76% NPS through data-driven ads, offline activations, and high-conversion email/social content.

GTM Strategy Content Marketing Email Marketing Growth Marketing Marketing Automation CRM A B Testing

Lead, Product Positioning

Wema Bank

Mar 2023 - Sep 2023 (6 months)

Drove rapid user scaling (700K to 1.5M, 114% increase) in six months by addressing friction points, implementing automated engagement workflows, and increasing open rates by 23% via structured experimentation.

Customer Lifecycle Management Segmentation Marketing Automation A B Testing

Lead, Product Positioning & Customer Lifecycle

Wema Bank

Mar 2023 - Sep 2023 (6 months)

Drove 114% active user growth (700K to 1.5M in 6 months) and boosted loan applications 87% by overhauling lifecycle messaging, implementing segmentation and automated engagement workflows.

Customer Lifecycle Management Segmentation Marketing Automation A B Testing Customer Journey Mapping

Head of Marketing

Hope PS Bank

Mar 2021 - Mar 2023 (2 years)

Built the marketing function and led national launch strategy, acquiring 750,000 customers in the first year and driving 250,000 sign-ups from a major media partnership while reducing campaign turnaround time by 30%.

Campaign Management Storytelling Integrated Marketing Project Management Performance Marketing Partnerships

Head of Marketing & Communications

HopePS Bank

Mar 2021 - Mar 2023 (2 years)

Built the marketing function and executed national launch strategy, acquiring 750,000 customers in the first year and driving 250,000 sign-ups via a major media partnership; reduced campaign turnaround time by 30%.

Campaign Strategy Brand storytelling Partnership Marketing Project Management Team Building KPI Tracking

Marketing & Customer Experience Analyst

GTBank

Nov 2013 - Apr 2018 (4 years 5 months)

Spearheaded youth-centric engagement initiatives growing customers from 1.5M to 3.5M and established the first marketing KPI dashboard to track CAC and LTV for data-driven decision making.

Customer Engagement Data Analysis KPIs Community Building Content Strategy Google Analytics Reporting

Education

Degrees, certifications, and relevant coursework

Digital Marketing Institute

Professional Diploma, Digital Marketing

Earned a Professional Diploma in Digital Marketing covering core digital marketing disciplines and tools.

Ajayi Crowther University

Bachelor of Science, Mass Communication

Completed a Bachelor of Science in Mass Communication with foundational training in media, communication strategies, and content development.

Lagos Business School

Executive Education / Professional Certificate, Business / Marketing Strategy

Completed executive coursework in Disruptive Innovation Strategy and Digital Marketing Strategy to strengthen strategic and digital marketing capabilities.

McKinsey Academy

Programme Certificate, Leadership / Professional Development

Completed the Forward Programme focused on leadership and advanced professional development for strategic business impact.

Digital Marketing Institute

Professional Diploma in Digital Marketing, Digital Marketing

Achieved a Professional Diploma in Digital Marketing covering core digital marketing disciplines and practical campaign execution.

Google

Google Analytics IQ Certification, Analytics

Earned the Google Analytics Individual Qualification demonstrating proficiency in Google Analytics implementation and analysis.

HubSpot Academy

Content Marketing Strategy Certification, Content Marketing

Completed the Content Marketing Strategy certification focused on planning, creating, and measuring effective content programs.

McKinsey Academy

Executive Education, Leadership / Management

Completed the Forward Program to develop leadership and strategic management skills.

HubSpot Academy

Certification, Content Marketing

Completed Content Marketing Strategy certification focused on content planning, creation, and measurement.

Google

Certification, Analytics

Achieved Google Analytics Individual Qualification demonstrating proficiency in Google Analytics implementation and reporting.

Lagos Business School

Executive Education, Business / Strategy

Completed executive courses in Disruptive Innovation Strategy and Digital Marketing Strategy to strengthen strategic and digital marketing capabilities.