Open to opportunities

Kenny Holroyd

@kennyholroyd

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Executive leader driving global SaaS and virtual events revenue growth.

Thailand

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What I'm looking for

I seek senior leadership roles in SaaS or virtual events where I can lead go-to-market strategy, build high-performing sales teams, drive ARR growth, and partner with product/marketing to scale global revenue and strategic partnerships.

I am a seasoned executive with over 20 years of experience developing and executing global technology sales strategies for private, hybrid and public cloud solutions, SaaS platforms and virtual events. I have negotiated and closed over USD 100+ million in agreements and launched EventBank's Virtual Event Platform across SEA.

I lead product strategy, sales development and go-to-market execution, winning new business and reseller partnerships across APAC, EMEA, MENA and the USA. I have experience building and scaling sales organisations, recruiting SDRs and AEs, and driving ARR and quota attainment.

My strengths include building trusted C-level relationships with Fortune 500s, governments, financial institutions and agencies, translating market research and customer feedback into product roadmaps, and managing the full product lifecycle to drive adoption and revenue.

I am results-driven, commercial and collaborative—skilled at forecasting, budgeting and running cross-functional teams to deliver complex SaaS and event solutions while optimising delivery, customer satisfaction and ROI.

Experience

Work history, roles, and key accomplishments

Current

Director - APAC

Current

Dynamic Consulting

Oct 2022 - Present (3 years)

Lead product strategy, sales development and execution for event, sponsorship and SaaS solutions, securing over USD 300k in new business within five months and establishing key reseller partnerships across APAC.

Product Strategy SaaS Sales Go To Market Partnership Development Sales Leadership KPI Tracking Market Research Revenue Generation

Sales Director SaaS

GlobalSignin - GEVME Live

Jan 2021 - Sep 2022 (1 year 8 months)

Expanded global footprint and ARR for a virtual events platform, built a sales organisation (10 hires) aligned to a USD 4.2M budget, and carried a USD 1.2M quota while closing enterprise logos across APAC, EMEA and USA.

Virtual Events Pipeline Development C Level Sales Forecasting Account Management

Senior Sales Director

EventBank Software

Jan 2019 - Dec 2020 (1 year 11 months)

Led a 9-person outside sales organisation across APAC to drive YOY growth for a virtual event SaaS platform, managed a USD 2.5M annual budget and closed multimillion-dollar contracts through consultative enterprise selling.

Sales Leadership SaaS Virtual Events Budget Management Sales Coaching Forecasting Client Success

Head of Sponsorship

Campaign Asia

Apr 2017 - Apr 2018 (1 year)

Maximised sponsorship and advertising revenues across APAC, generating over USD 400k in the first three months and delivering major event revenues (Spikes Asia, Cannes Lions) through new partnerships and adtech sales.

Sponsorship Sales Advertising Client Relationships Revenue Growth AdTech Negotiation Cross Functional Collaboration

Manager - Middle East

Dubai World Trade Centre

Dec 2014 - May 2016 (1 year 5 months)

Managed a sales team to generate exhibition and event sales across the GCC, delivering over USD 1M in new business and driving GITEX revenues of USD 3M+ while exceeding annual targets by 38%.

Team Management Revenue Forecasting Event Operations Partner Management Budgeting Business Development

Head of Sponsorship

Zawya

Aug 2011 - Dec 2014 (3 years 4 months)

Established a Financial Events & Sponsorship division, generating over USD 2.5M in new revenue and achieving 200% of annual budget through new events, roundtables and thought-leadership products.

Events Revenue Generation Product Development Financial Services Sales Go To Market Commercial Strategy Client Acquisition

Regional Director

The NewsMarket

Jul 2009 - Aug 2011 (2 years 1 month)

Sold broadcast media and digital sponsorship solutions across government, luxury and automotive sectors, achieving £800k in new business within six months and winning global clients including Ferrari and Rolex.

Client Acquisition Global Accounts Campaign Management Strategic Sales New Business

Sales Director

The Wall Street Journal Europe

Jan 2007 - Jul 2009 (2 years 6 months)

Drove sales and partnerships across Financial News portfolios in the Middle East and launched a regional supplement generating £100k+ in new revenue while supporting global sales strategies.

Media Sales Partnership Development Revenue Growth Market Expansion Client Management Strategic Planning