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Dee User

@deebotha

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BD Partner with 18+ yrs in SaaS & EdTech | GTM & outbound expert | remote-ready, revenue-focused

Thailand

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What I'm looking for

I'm looking for a fully remote role where I can drive business growth, build global partnerships, and contribute to a mission-driven team. I thrive in fast-paced environments where strategy meets execution—especially in SaaS, EdTech, or purpose-led industries. I value flexibility, autonomy, and working with teams that are collaborative, impact-focused, and forward-thinking.

I’m a business development leader with 18+ years of experience helping companies scale globally—particularly in SaaS, EdTech, HRTech, and product-led businesses. My career has spanned everything from hands-on cold outreach and GTM execution to strategic growth planning and remote team enablement across APAC, EMEA, and North America.

Over the past few years, I’ve built outbound systems, launched global sales campaigns, trained SDRs, and directly closed six-figure B2B contracts. At Playbook A Consulting, I generated $750K+ in ARR for early-stage clients within just six months. I’ve also supported pet industry B2B platforms and consulted for emerging brands like Pure Arctic Dog Treats, helping them establish cross-border partnerships and sales infrastructure.

What drives me is solving growth problems—whether that’s optimizing CRMs, designing sales playbooks, or entering new markets. I love the challenge of balancing high-level strategy with actionable, data-backed execution.

In addition to business development, I’m also passionate about helping purpose-driven organizations grow. I enjoy roles that allow me to blend creativity, human connection, and strategic thinking. I'm open to full-time or contract roles in sales, partnerships, or growth—especially with companies building globally or entering new markets.

Experience

Work history, roles, and key accomplishments

Current

Independent Business Development Consultant

Current

Remote (Thailand-based)

Jan 2021 - Present (4 years 6 months)

Developed tailored sales playbooks for early-stage B2B clients, improving win rates by 25%. Managed multi-time zone outreach and onboarding with global teams and prospects. Designed scalable outbound strategies using Apollo, Lemlist, Mailshake, and LinkedIn Navigator.

sales playbooks B2B Sales Outreach Strategy Onboarding Apollo Lemlist Mailshake LinkedIn Navigator

Current

Founder & Head Consultant

Current

Dogosy

Apr 2024 - Present (1 year 3 months)

Developed cold lead generation and sales ops infrastructure for B2B pet food suppliers in Asia. Negotiated multi-regional agreements and set up cross-border sourcing workflows.

Lead Generation Sales Operations B2B Sales Negotiation Cross Border Sourcing Pet Industry Infrastructure Development

Founder & Business Development Partner

Playbook A Consulting

Jan 2021 - Apr 2024 (3 years 3 months)

Closed $750K+ in ARR within 6 months for SaaS and service clients through cold outbound GTM strategy. Built remote sales systems and trained SDRs, increasing lead-to-opportunity conversion by 30%. Launched high-performance campaigns targeting buyers across Asia, Europe, and North America.

Sales Strategy GTM Strategy Lead Generation Sales Training Campaign Management SaaS Sales Remote Sales Systems Conversion Optimization

Director of Business Development

Pure Arctic Dog Treats

Jan 2024 - Feb 2024 (1 month)

Generated $350K+ in revenue in Q1 via global outreach and wholesale partnerships. Built a 600+ lead pipeline and designed repeatable sales email workflows across buyer segments.

Revenue Generation Global Outreach Wholesale Partnerships Lead Pipeline Sales Email Workflows Business Development Sales Strategy

Director of Global Acquisitions (SaaS)

Konsyg

Oct 2016 - Oct 2018 (2 years)

Managed a global $850K+ portfolio and closed multi-year SaaS contracts in fintech and education. Implemented GDPR-compliant outreach strategy, boosting trust and compliance in EU markets. Optimized CRM processes to streamline international deal flows and reduce sales cycle times.

Portfolio Management SaaS Contracts GDPR Compliance Outreach Strategy CRM Optimization International Sales Fintech Education

Education

Degrees, certifications, and relevant coursework

University of South Africa

Bachelor of Arts, Human Resource Management

2012 - 2012

Completed a Bachelor of Arts in Human Resource Management, focusing on the principles and practices of managing human resources effectively within organizations.

LinkedIn Learning

Sales and Compliance

Completed various courses including Sales Strategies in a New World of Selling, LinkedIn Sales Navigator Optimization, GDPR Compliance & Data Protection, and DISC Behavioral & Talent Development.