Kendyl Curry

Led end-to-end development and commercialization of a new sandwich maker/griddle platform, delivering launch 2 months ahead of schedule and driving $7M in annual revenue. Drove cross-functional execution of three product launches within the Heated Cooking portfolio and produced bi-monthly category performance reporting.

Conducted competitive product research and delivered strategic recommendations for brand storytelling. Managed Instagram community for a health/wellness podcast, increasing following by 25% in 3 months, and developed customer personas for early-stage startups.

Selected for the highly competitive Presidential Management Associates (PMA) program, contributing to high-impact strategic initiatives across diverse business functions. Accelerated leadership development and fostered a deep understanding of the global beauty landscape.

Developed go-to-market toolkit recommendations for hero product launch by compiling consumer insights and product marketing data. Analyzed customer personas, audience segmentation, and core messaging.

Optimized travel agency traffic and drove $2B in annual revenue by managing the performance and distribution strategy for 20 discounted fare programs. Leveraged market analysis, sales data analysis, and collaboration with the Agency Sales Development team to improve program effectiveness and maximize ROI.

Leveraged market analysis, competitive analysis, and financial data to create and execute pricing strategies and manage the performance and distribution of 120 travel agency contracts. Captured 33% market share in Raleigh-Durham and generated $20.8M in incremental annual revenue.

Designed more robust go-to-market brief template integrating strategic context, consumer insights, and product concepts. Led go-to-market process for Bond Building Repair Oil launch, reducing friction between 4 Global teams and 2 Regional Sales teams.

Engineered a strategic channel playbook for TikTok including platform best practices and audience insights to optimize digital touchpoints. Drove growth (+36% paid investment, +38% owned content, +90% EMV for 20 brands).

Informed executive leadership on trends relevant to Multiethnic consumers and implications for ELC, leveraging in-depth research on product launches, innovations, and industry collaborations. Positioned Clinique to resonate with Multiethnic consumers by developing strategic toolkits integrating competitive analyses, consumer insights, and targeted recommendations.

Drove launch of two products ($30M value) by leading sales forecasting, cost objective analysis, and go-to-market strategy. Spearheaded Lipstick Portfolio Innovation Strategy via consumer insights and competitive analysis to inform 5-year launch pipeline.

Activities and societies: Columbia Fellows Scholarship Recipient, Lord Irvine A.S. Laidlaw Scholarship Recipient

Pursued an MBA at Columbia Business School, receiving the Columbia Fellows Scholarship and the Lord Irvine A.S. Laidlaw Scholarship.

Grade: summa cum laude

Activities and societies: Phi Beta Kappa Honor Society, Presidential Scholar 2011-2015

Graduated summa cum laude with a Bachelor of Arts in Economics, minoring in Management and Organization and French. Inducted into Phi Beta Kappa Honor Society and named Presidential Scholar.