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Diego Delgadillo

@diegodelgadillo1

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Brand marketing manager at Coty who developed a global Body Mist re-stage with Adidas and Calvin Klein.

United States

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At Coty, I developed the re-stage of the Body Mist offer, including its production and global rollout plan in partnership with brands such as Adidas and Calvin Klein. I also managed Jovan’s global strategy and Innovation Master Plan.

At BIC, I oversaw the integration of Djeep into the portfolio and guided cross-functional teams through its North American rebrand and launch. The launch was ahead of schedule, and the brand grew by 500% while achieving its 2022 sales objectives.

At Henkel, I created an innovation vision and pipeline for the North American Retailer Brands Laundry business unit. I also managed market research and identified consumer insights and first-to-market opportunities.

Earlier, I managed Revlon lip product development, including the launch of Ultra HD Matte Lip Mousse, which won the 2019 Allure ‘best of beauty’ award. At Aptar Food + Beverage, I supported new product development and global communications, and at Allizé-Plasturgie I developed market research operations and coordinated a research team.

Experience

Work history, roles, and key accomplishments

Sr. Brand Manager – Global Marketing

Coty

Sep 2023 - Jan 2025 (1 year 4 months)

Developed the re-stage of the Body Mist offer for Coty, including full production and global roll out plan in partnership with brands such as Adidas and Calvin Klein. Managed the Jovan brand’s global strategy and Innovation Master Plan to grow the brand and introduce Jovan to a new generation of users.

Brand Management Global Marketing Product Development Innovation Strategy Partnership Management

Brand Marketing Innovation Manager – Djeep Lighters NAM

BIC

Aug 2021 - Aug 2023 (2 years)

Successfully rebranded and launched the Djeep brand in North America, overseeing integration into the BIC portfolio. Guided cross-functional teams through new launch processes and built a consumer-centric strategy, achieving 100% OTIF execution and 500% sales growth.

Brand Management Innovation Omni Channel Marketing P&L management Cross functional Leadership Consumer Strategy

Innovation Brand Manager – Laundry / Retailer Brands

Henkel

Sep 2019 - Aug 2021 (1 year 11 months)

Responsible for creating a pipeline of innovations across the North American Retailer Brands Laundry business unit ($25M portfolio). Managed market research, spearheaded portfolio transformation projects, and developed brand toolkits and communication strategies.

Innovation Management Market Research Brand Strategy Portfolio Management Sustainability Ecommerce

Global Senior Analyst and Project Manager for New Product Developments

Revlon / Elizabeth Arden

Jan 2018 - Sep 2019 (1 year 8 months)

Managed Revlon’s new product developments in the Lip category, including the successful launch of Revlon’s Ultra HD Matte Lip Mousse which won the 2019 Allure 'best of beauty' award. Consolidated new product development reporting and built automated insights for strategic decisions.

Project Management New Product Development Data Analysis KPI Tracking Reporting

Global Strategic Market Development Associate

Aptar Food + Beverage

Sep 2016 - Jan 2018 (1 year 4 months)

Supported execution of new product developments by preparing them for the Stage Gate process, including market research, consumer studies, production analysis, Capex requests, and P&L building. Co-managed global communication strategy for the Beverage business unit.

Market Research New Product Development Stage Gate Methodology P&L management Communication Strategy SEO SEM PR

International Project Specialist

Aptar Beauty + Home

Jan 2016 - Sep 2016 (8 months)

Managed custom product developments for North America, developing project timelines and operating as Project Lead for Sales, Engineering, Master Data, Customer Service, Planning, and Quality. Secured and managed custom projects for Estee Lauder, including one for La Mer.

Project Management Product Development Cross functional Coordination Customer Relationship Management

Strategic Market Research Analyst

Allizé-Plasturgie

Mar 2011 - Apr 2015 (4 years 1 month)

Developed market research operations for Allizé’s consulting branch in Paris and Lyon, France. Established research methods, created analytical tools, devised a media monitoring service, and later coordinated the research team’s collection, analysis, and delivery.

Market Research Analytical Tools Media Monitoring Team Leadership Data Analysis