Open to opportunities

Jahyda Dixon

@jahydadixon

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Results-driven Product Marketing Manager with expertise in beauty and tech.

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity, collaboration, and growth opportunities in a forward-thinking company.

I am a results-driven Product Marketing Manager with 4 years of experience in developing and executing marketing strategies for product-based companies in the beauty and tech industries. My proven track record includes launching successful products, increasing market share, and driving revenue growth. I focus on market analysis, cross-functional collaboration, and strategic planning, leveraging social media to enhance brand presence and engagement.

At Topicals, I lead product marketing initiatives for beauty and wellness products, including go-to-market strategies and product launches. I conduct thorough market research to identify trends and customer needs, translating insights into actionable strategies. My evolving approach to marketing allows me to meet market demands with fresh perspectives, ensuring that I stay ahead of trends and effectively execute strategies.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

TOPICALS

Jan 2022 - Present (3 years 5 months)

Led product marketing initiatives for beauty and wellness products, including go-to-market strategies, product launches, and market positioning. Conducted market research to identify trends, customer needs, and competitive landscape, translating insights into actionable strategies.

Market Research Product Positioning Go To Market Strategy Social Media Marketing Content Creation Data Analysis Cross Functional Collaboration

Marketing Associate

Salesforce

Jan 2020 - Present (5 years 5 months)

Managed calendars, scheduled appointments, and arranged meetings and conferences. Conducted market research and competitive analysis to identify customer needs, industry trends, and opportunities for product differentiation.

Market Research Competitive Analysis Product Messaging CRM Marketing Automation

Education

Degrees, certifications, and relevant coursework

University of North Texas

Bachelor's Degree in Business Administration, Business Administration

Studied Business Administration at the University of North Texas from 2016 to 2020. Gained foundational knowledge in business principles and practices relevant to marketing and management.