Eva Zakko

Led strategic fragrance and innovation initiatives across haircare, skin cleansing, deodorant, and personal care categories, translating consumer and cultural trends into product concepts and innovation pipelines. Developed client-facing trend presentations and sensory storytelling frameworks and partnered with perfumers, evaluators, sales, and customers to bring concepts to market.

Set marketing vision and led strategic innovation across haircare, skincare, body care, and color cosmetics categories. Identified white space opportunities, guided differentiated product concepts using market trends, and supported accelerated development through cross-functional leadership and trend forecasting tools.

Spearheaded a multi-year global beauty innovation pipeline by partnering with marketing, R&D, and external partners to launch product concepts featuring innovative textures, ingredients, and delivery systems. Managed vendor and contract manufacturer relationships and oversaw development timelines, budgets, and formula approvals aligned to brand strategy and market trends.

Led cross-functional product innovation and storytelling for color cosmetics and beauty categories, developing consumer-focused positioning strategies that supported top-performing launches across global markets. Partnered with R&D, marketing, and vendors to drive portfolio maintenance, commercialization efforts, and successful regional initiatives in EMEA and LATAM.

Supported formulation development, product testing, and commercialization activities for color cosmetics categories by partnering with chemists and project teams to ensure product quality and performance. Helped coordinate successful scale-up execution to support commercialization.

Earned a Bachelor of Arts (B.A.) in Liberal Arts from Thomas Edison State University.