Looking for a job

Jaime Lohr

@jaimelohr

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I build beauty and wellness brands through high-performing product launches.

United States

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What I'm looking for

I'm looking to lead brand and product marketing for consumer-focused beauty, wellness, or CPG businesses, owning go-to-market strategy, product launches, integrated campaigns, and scalable marketing operations that drive measurable revenue growth.

I lead brand and product marketing for Nakery Beauty, owning go-to-market strategy across a $25M beauty and wellness portfolio of 40+ SKUs. I led 14 launches generating $8M in first-half revenue and 125% above forecast, including a tanning product that sold out within 48 hours.

Previously at IT WORKS!, I led global product marketing across U.S. and international markets, delivering 30 launches that generated $20M in revenue. I shaped compliant product positioning across 19+ markets, shortened GTM timelines by 30%, and developed a team of two product marketers.

I've also built You Had Me at Aloe Co., an e-commerce succulent workshop business, and led digital marketing, sales, and brand strategy across hospitality, security, and membership organizations. My work combines consumer insight, brand storytelling, launch operations, AI-enabled workflows, and measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Manager

Current

Nakery Beauty

Feb 2026 - Present (8 months)

Owns GTM strategy and integrated marketing for a $25M beauty and wellness brand, leading positioning, launch planning, retail activation, DTC campaigns, Amazon, and social across a portfolio of 40+ SKUs. Led GTM for 14 new product launches generating $8M in first half revenue and achieving 125% above sales forecast.

GTM Strategy Brand Positioning Marketing Calendar Wrike AI Workflows Riverflow Wing TikTok Strategy PR Strategy Budget Management Amazon DTC Retail activation Product Launch Influencer Marketing UGC Adobe Creative Suite Canva Google Analytics

Current

Founder & CEO

Current

You Had Me at Aloe Co.

Jan 2020 - Present (6 years 9 months)

Built and scaled a small business specializing in succulent workshops and eCommerce. Designed and managed a website, leveraging SEO/SEM strategies to improve search ranking and developed digital marketing campaigns across Google, Facebook, and Instagram.

Ecommerce SEO SEM Digital Marketing Social Media Workshop Facilitation Brand Building Web Design

Senior Product Marketing Manager

IT Works!

Dec 2022 - Feb 2026 (3 years 2 months)

Owned global product marketing strategy across U.S. and international markets, aligning product lifecycle and messaging with evolving consumer trends. Led GTM strategy for 30 product launches generating $20M in revenue, with top launches exceeding sales targets by up to 150%.

Product Marketing GTM Strategy Global Marketing Regulatory Compliance Content Development Omnichannel Sampling Programs UGC Team Leadership AI Tools Creative Workflows

Digital Marketing Manager

Stoneybrook Golf & Country Club

Oct 2020 - Dec 2022 (2 years 2 months)

Owned brand strategy, digital marketing, and creative execution across web, email, and events. Launched the company's first mobile app and redesigned the website, increasing online engagement by 35%.

Digital Marketing Brand Strategy Web Design Email Marketing Event Marketing Mobile App Launch Content Creation

Director of Sales & Marketing

DMT, LLC

Sep 2017 - Jul 2020 (2 years 10 months)

Owned GTM strategy in the private and public security sectors including government contracts, developing a robust funnel of $450M in leads and increasing close rate by 35% in the first year. Developed a CRM system to track and manage customer leads, improving client retention.

GTM Strategy Sales Marketing CRM Digital Marketing Email Marketing Print Marketing Budgeting Human Resources WordPress HTML

Executive Meeting Manager & Catering Sales Assistant

Wyndham Grand Pittsburgh

Jan 2016 - Dec 2017 (1 year 11 months)

Managed corporate and social events, from client negotiations to execution. Created proposals, contracts, and Banquet Event Orders (BEOs) to ensure seamless event operations.

Event Management Client Negotiation Contract Management Catering Operations Vendor Management

Catering Sales Manager & Culinary Administrative Assistant

Centerplate

Jan 2013 - Dec 2015 (2 years 11 months)

Managed catering sales and provided culinary administrative support. Responsibilities included sales management and administrative tasks within the catering department.

Catering Sales Administrative Support Customer Service