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Shayne Boyle

@shayneboyle

Global product marketing leader at Amare Global who launched NeuCollagen® to beat its initial sales forecast by about 30%.

United States

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At Amare Global, I set global marketing strategy and made final decisions on positioning, launches, and go-to-market across supplements, skincare, and haircare. I launched NeuCollagen® with science-led storytelling, beating its initial sales forecast by about 30%.

I directed marketing across Amare’s product lines and led subscription and retention programs that increased monthly subscription retention. I also served as a key product stakeholder on the year-long global rebrand, covering identity, packaging, website, and messaging for 30+ products in 20+ markets.

At IT WORKS! GLOBAL, I led the SKNY Gummies launch, which had the highest launch unit sales in company history. I also led a five-person product marketing team and oversaw direct-to-consumer marketing across the brand website and subscription and retention programs.

Earlier, at TECH DATA, I spearheaded the start-up of a data analytics distribution channel, securing two major suppliers that produce $1M+ in annual sales. I also managed $1.5M in supplier-funded marketing development funds and achieved 20% year-over-year growth in Cisco Solutions sales.

Experience

Work history, roles, and key accomplishments

Global Director, Product Marketing

Amare Global

Jan 2024 - Oct 2026 (2 years 9 months)

Set global marketing strategy and led product launches across supplements, skincare, and haircare, contributing to company growth from $50M to $250M. Launched NeuCollagen® beating sales forecast by 30% and led subscription and retention programs.

Product Marketing Go To Market Strategy Brand Strategy Positioning Launch Subscription Retention A B Testing Customer Research Creative Direction Budget Management COGS Direct to Consumer Content Strategy Partnerships

Global Director, Product Marketing

It Works! Global

Dec 2021 - Jan 2024 (2 years 1 month)

Led the SKNY Gummies launch, achieving highest launch unit sales in company history, and grew the weight management portfolio. Oversaw direct-to-consumer marketing and led a five-person product marketing team.

Product Marketing Go To Market Strategy Portfolio Planning Direct to Consumer Subscription Retention Team Leadership COGS Ad Spend

Senior Content Marketing Manager

It Works! Global

Nov 2020 - Dec 2021 (1 year 1 month)

Led editorial and content strategy and managed a team of four copywriters and content specialists, coordinating creative and product marketing work.

Content Strategy Editorial Team Management Copywriting Creative Coordination

Product Marketing Manager

It Works! Global

Apr 2018 - Nov 2020 (2 years 7 months)

Co-led product strategy and lifecycle planning for US and international launches, and managed and mentored three marketing coordinators and brand specialists.

Product Marketing Product Strategy Lifecycle Planning Team Mentoring

Marketing & Brand Manager — Cisco Solutions, IoT & Data Analytics

Tech Data

Jul 2014 - Apr 2018 (3 years 9 months)

Managed $1.5M in supplier-funded marketing development funds and spearheaded the start-up of a data analytics distribution channel. Achieved 20% year-over-year growth in Cisco Solutions sales through lead generation and training.

Marketing Brand Management Channel Marketing Demand Generation Lead Generation Training MDF Program Management

Project Manager

Milk Advertising Agency

Aug 2011 - Jan 2014 (2 years 5 months)

Managed agency projects for accounts including a Volkswagen/Audi/Porsche dealership group and illy Coffee. Promoted from Account Intern to Project Manager within two months.

Project Management Account Management Client Relations