At Everything But Water, I served as business analyst on the Salesforce Commerce Cloud replatform, writing more than 360 requirement and defect tickets and running end-to-end testing across 10+ integrations. I now lead site projects and the development lifecycle with our offshore partner, from requirements and testing through releases.
I automated the weekly executive KPI report and rebuilt GA4’s channel grouping, correcting a $107K revenue misattribution. I also diagnosed a sales drop by isolating paid media as 61% of the year-over-year revenue gap.
I lead technical SEO and on-site search, including a smart redirect handler for 249K dead URLs and work to clear 3,026 zero-result search terms. I built and maintain product-copy playbooks for SEO and AI discoverability, and I’m leading a migration to Cimulate AI search.
At CBC Group, I led ecommerce strategy for 14 B2B and B2C websites across 10 brands and launched seven new sites. Earlier, at Page Digital, I implemented and trained clients on a retail and direct-marketing ERP.
