At APEALZ, I own end-to-end ecommerce operations, coordinating merchandising, UX, customer experience, marketing, development, B2B, and operations initiatives.
I optimized Monday.com to increase cross-functional team efficiency by 33%, led Zendesk implementation, and partnered with developers and supply chain teams to improve site performance, support workflows, and fulfillment.
I previously built and scaled Cherries & Feathers from the ground up and led regulated operations at Chapel Hill Compounding, where my SOPs and training documentation reduced onboarding time by 50%.

