At Deseret Book Company, I lead ecommerce operations and performance analysis for a $14M annual digital business, supporting approximately $1.2M in monthly online revenue. I manage monthly operational spend and turn revenue trends, customer behavior, merchandising performance, and promotional effectiveness into executive insights.
I spearheaded ecommerce operations through the company’s Salesforce Commerce Cloud migration, coordinating cross-functional teams through launch and post-launch optimization. I partner with marketing, merchandising, engineering, and operations to improve customer experience, operational efficiency, and sustained digital revenue growth.
Earlier at Deseret Book, I served as the primary business partner between ecommerce and engineering, translating business requirements into prioritized development initiatives. I also established scalable workflows for product launches, promotions, visual assets, and merchandising while mentoring team members and improving project execution.
I began building ecommerce marketing experience at ExpressionsVinyl through influencer campaigns, bi-weekly email campaigns, promotional graphics, and SEO-focused YouTube optimization. I bring hands-on experience in Shopify, Salesforce Commerce Cloud, ecommerce KPI reporting, conversion analysis, SEO, A/B testing, and merchandising.
