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Kazi Hassan

@kazihassan

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Growth Marketing Manager at ThriveCart who grew ARR by 40% and led the shift from lifetime to subscription pricing.

United Kingdom

Message

At ThriveCart, I rebuilt onboarding and lifecycle marketing, lifting trial-to-subscription conversion from 26% to 56% and growing ARR by 40%. I also led the go-to-market plan for the move from lifetime to monthly pricing.

Previously at Wing Assistant, I drove ARR growth to $45M and led a UK go-to-market strategy that grew annual revenue from $1M to $5.5M. At Shuttle, I grew the B2B user base by 400% in six months.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

ThriveCart

May 2026 - Present (5 months)

Owned end-to-end PPC strategy, tripling conversions and cutting CPA by 55%. Led GTM for pricing shift, growing ARR by 40%.

PPC A B Testing Landing Pages GTM Pricing Strategy Affiliate Marketing Lifecycle Marketing Onboarding Email Marketing Webinars Competitive Analysis Market Analysis

Growth Marketing Manager

Wing Assistant

Jan 2024 - Feb 2026 (2 years 1 month)

Drove multi-channel marketing to boost ARR by 125%, reaching $45M in one year. Managed $7M advertising budget and improved ROAS by 1.8X.

Multi channel Marketing PPC Google Ads Microsoft Ads Meta LinkedIn Budget Management ROAS MQL to SQL Content Strategy SEO Affiliate Marketing Partnerbase Lifecycle Marketing AI Content GTM UK Market

Head of Marketing

Shuttle

Oct 2022 - Nov 2023 (1 year 1 month)

Grew B2B user base by 400% in 6 months. Led rebranding and CRM implementation, increasing sales by 30% and retention by 15%.

B2B Marketing Multi Platform Campaigns CRM Implementation Rebranding Brand Positioning CAC Reduction Sales Growth Retention

Marketing Manager

Shuttle

Oct 2021 - Sep 2022 (11 months)

Oversaw a 10-member team, delivering 300+ monthly assets and 20 campaigns. Built growth ecosystem with marketing tech, achieving 90% accurate lead attribution.

Team Management Marketing Tech Event Tracking Lead Attribution Sales Funnels Performance Marketing Content Generation Cross functional Alignment

Senior Account Manager

COdesign

Jan 2020 - Sep 2021 (1 year 8 months)

Implemented HubSpot CRM, improving sales forecast accuracy and boosting followups by 70%. Executed 80+ SaaS campaigns with 90% client satisfaction.

HubSpot Sales Forecasting Follow ups Deal Conversion SaaS Campaigns Customer Satisfaction Contract Negotiation

Account Manager

COdesign

Apr 2019 - Dec 2019 (8 months)

Crafted 48+ pitch decks with a 60% success rate. Managed 20 client accounts and delivered 60 campaigns within 8 months.

Pitch Decks Account Management Campaign Delivery

Content Manager

Trumptree

Feb 2016 - Mar 2019 (3 years 1 month)

Spearheaded 10+ influencer campaigns with B2B SaaS influencers, increasing website traffic by 35% on average. Developed monthly editorial calendars for 500+ posts.

Influencer Marketing Editorial Calendar Content Strategy Lead Magnets Audience Research Trend Analysis