Open to opportunities

Past Perfecto

@kirilltr

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I lead growth marketing teams—scaling acquisition, funnels, and unit economics.

Thailand

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What I'm looking for

I’m looking for a role where I can own growth and unit economics, lead cross-functional teams, and scale paid acquisition + funnels with strong P&L accountability—while building efficient systems that speed up execution.

I’m a growth and marketing leader who turns strategy into execution—building teams and systems that compound revenue. I’ve led full-funnel acquisition, improved unit economics, and owned P&L to drive consistent growth.

Most recently, I built a marketing function from scratch at an Italian F&B company in London—owning acquisition, brand, and revenue growth end to end. I led a full rebrand, raised £1M+ to fund new restaurant openings, launched online cakes delivery across London, and accelerated execution using AI-assisted workflows (Claude and ChatGPT) for research, content, and campaign planning.

Before that, I scaled a digital marketing agency as COO, driving 10x revenue growth while maintaining client growth and solid delivery. I owned P&L, improved unit economics, built multiple business units (including paid acquisition and creative), launched an internal creative studio, and implemented automated reporting across teams.

I also bring strong operations leadership—transitioning agencies to fully remote models, building HR and operational foundations, and automating financial and operational workflows with no-code tools like Make and Zapier. As one of my guiding principles, “I like things to happen. And if they don’t happen, I like to make them happen.”

Experience

Work history, roles, and key accomplishments

Head of Marketing

Italian F&B Company

May 2025 - Feb 2026 (9 months)

Built and led the marketing function from scratch, owning acquisition, brand, and revenue growth. Raised £1M+ for new restaurant openings, launched London online cake delivery, and increased customer traffic through integrated digital and offline marketing.

Marketing Strategy Paid Acquisition Funnel Optimization Customer Acquisition SMM Online Sales

Chief Operating Officer

Orion Partners

Sep 2023 - Nov 2024 (1 year 2 months)

Established early-stage operational foundations by designing core processes, responsibility structure, and a remote-team operating system. Owned P&L execution and drove 20–30% QoQ growth while reducing manual work by ~4x through no-code automation (Make/Zapier).

Process Automation P L Ownership Remote Operations HR Operations No Code Automation Make.Com Zapier Performance Management Strategic Planning

Co-founder & Product Builder

Welltrywelltry

May 2023 - Jun 2024 (1 year 1 month)

Co-founded and built a product focused on reducing alcohol consumption via behavioral change and support systems. Took the concept from idea to launch, validated the core hypothesis with early users, and supported 20+ users in reducing or quitting alcohol.

Product Development Hypothesis Testing User Research UX Design Product Experimentation Product Management

Chief Operating Officer

WakeApp

Feb 2022 - Jul 2022 (5 months)

Led the agency’s transition to a fully remote operating model to improve execution speed and team efficiency. Reduced overdue tasks by 3x and internal reconciliations by ~4x by implementing planning/tracking systems and automating finance/legal workflows.

Remote Operations Task Management Workflow Automation No Code Systems Make.Com Zapier Digital Transformation

Chief Operating Officer

Sociaro

Sep 2018 - Dec 2021 (3 years 3 months)

Directed operations and commercial performance for a digital marketing agency with ownership of growth, P&L, and client delivery. Scaled revenue 10x while improving unit economics, automating reporting, and expanding performance marketing business units including paid acquisition and creative.

P&L management Agency Growth Paid Acquisition Performance Marketing Partnership Development Unit Economics Client Delivery Google UAC

Search and Performance Group Head

Publicis Groupe

Jan 2018 - Dec 2018 (11 months)

Built and led a performance marketing team from scratch, delivering full-funnel strategies for enterprise clients. Scaled the performance marketing function, consistently delivered on KPIs, and secured contract renewals.

Performance Marketing Full Funnel Marketing Search Marketing KPI Management Team Building Campaign Planning Budgeting Reporting

E-commerce Group Head

MGCom

Feb 2014 - Dec 2017 (3 years 10 months)

Built and scaled an e-commerce performance marketing unit, managing large-scale campaigns and growing the team from junior to senior. Developed a reporting system for 1,500–2,000 campaigns and improved campaign efficiency through data-driven optimization.

E commerce Marketing Performance Marketing Management Team Leadership Reporting Systems Budget Management KPI Tracking Scalability

Key Account Manager

Textmedia

Jul 2011 - Jan 2014 (2 years 6 months)

Managed and grew key client relationships while supporting delivery of performance marketing campaigns. Advanced from account management into a senior client-facing role contributing to campaign execution and growth.

Account Management Client Relationship Management Performance Marketing Stakeholder Management Growth Support KPI Reporting Team Coordination Client Retention