Past Perfecto
@kirilltr
I lead growth marketing teams—scaling acquisition, funnels, and unit economics.
What I'm looking for
I’m a growth and marketing leader who turns strategy into execution—building teams and systems that compound revenue. I’ve led full-funnel acquisition, improved unit economics, and owned P&L to drive consistent growth.
Most recently, I built a marketing function from scratch at an Italian F&B company in London—owning acquisition, brand, and revenue growth end to end. I led a full rebrand, raised £1M+ to fund new restaurant openings, launched online cakes delivery across London, and accelerated execution using AI-assisted workflows (Claude and ChatGPT) for research, content, and campaign planning.
Before that, I scaled a digital marketing agency as COO, driving 10x revenue growth while maintaining client growth and solid delivery. I owned P&L, improved unit economics, built multiple business units (including paid acquisition and creative), launched an internal creative studio, and implemented automated reporting across teams.
I also bring strong operations leadership—transitioning agencies to fully remote models, building HR and operational foundations, and automating financial and operational workflows with no-code tools like Make and Zapier. As one of my guiding principles, “I like things to happen. And if they don’t happen, I like to make them happen.”
Experience
Work history, roles, and key accomplishments
Head of Marketing
Italian F&B Company
May 2025 - Feb 2026 (9 months)
Built and led the marketing function from scratch, owning acquisition, brand, and revenue growth. Raised £1M+ for new restaurant openings, launched London online cake delivery, and increased customer traffic through integrated digital and offline marketing.
Chief Operating Officer
Orion Partners
Sep 2023 - Nov 2024 (1 year 2 months)
Established early-stage operational foundations by designing core processes, responsibility structure, and a remote-team operating system. Owned P&L execution and drove 20–30% QoQ growth while reducing manual work by ~4x through no-code automation (Make/Zapier).
Co-founder & Product Builder
Welltrywelltry
May 2023 - Jun 2024 (1 year 1 month)
Co-founded and built a product focused on reducing alcohol consumption via behavioral change and support systems. Took the concept from idea to launch, validated the core hypothesis with early users, and supported 20+ users in reducing or quitting alcohol.
Chief Operating Officer
WakeApp
Feb 2022 - Jul 2022 (5 months)
Led the agency’s transition to a fully remote operating model to improve execution speed and team efficiency. Reduced overdue tasks by 3x and internal reconciliations by ~4x by implementing planning/tracking systems and automating finance/legal workflows.
Chief Operating Officer
Sociaro
Sep 2018 - Dec 2021 (3 years 3 months)
Directed operations and commercial performance for a digital marketing agency with ownership of growth, P&L, and client delivery. Scaled revenue 10x while improving unit economics, automating reporting, and expanding performance marketing business units including paid acquisition and creative.
Built and led a performance marketing team from scratch, delivering full-funnel strategies for enterprise clients. Scaled the performance marketing function, consistently delivered on KPIs, and secured contract renewals.
E-commerce Group Head
MGCom
Feb 2014 - Dec 2017 (3 years 10 months)
Built and scaled an e-commerce performance marketing unit, managing large-scale campaigns and growing the team from junior to senior. Developed a reporting system for 1,500–2,000 campaigns and improved campaign efficiency through data-driven optimization.
Key Account Manager
Textmedia
Jul 2011 - Jan 2014 (2 years 6 months)
Managed and grew key client relationships while supporting delivery of performance marketing campaigns. Advanced from account management into a senior client-facing role contributing to campaign execution and growth.
Education
Degrees, certifications, and relevant coursework
Moscow University of Finance and Law
Bachelor's Degree, Organizational Management
2012 -
Earned a Bachelor's degree in Organizational Management at Moscow University of Finance and Law.
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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