I build consumer brands through innovation, launches, and integrated marketing across spirits, pain care, detergents, healthy snacks, and appliances. At Tilaknagar Industries, I support marketing plans and NPD execution for Mansion House Flandy, Courrier Napoleon Franchise, and the NPD portfolio.
At Emami, I developed innovation roadmaps and full marketing mixes for the pain portfolio, from consumer need identification and concept testing through product, pack, communication, media, activation, and channel inputs. I also led on-ground activations across regions to drive trials, visibility, and awareness.
At Jyothy Labs, I managed the Ujala portfolio P&L and helped re-establish Ujala Supreme through an integrated campaign that increased value market share by 100 bps. I launched Ujala IDD liquid detergent in Kerala and Tamil Nadu, extended detergent powder into West Bengal, and grew Ujala Fabric Enhancer in Andhra Pradesh by 8% topline.
Earlier, I worked on Coco Soul and Saffola Fittify at Marico, and managed campaigns, research, activations, and agency coordination for Bosch, Siemens, and A. O. Smith at McCann Worldgroup. I bring hands-on experience in consumer research, brand communication, digital and traditional media, channel development, and stakeholder management.
