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Rohit Kumar Narayan

@rohitkumarnarayan

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Brand Manager at Oh! Coco who took a beverage brand from scratch to 300 outlets and 3,000 cases sold.

India

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At NisistaPrivateLimited (Oh! Coco), I built the go-to-market framework for a new beverage brand, reaching 300 retail outlets, 3 distributors and 4 SKUs across Delhi NCR, with 3,000 cases sold. I worked with Tetra Pak on packaging specifications and created the brand identity and pack design.

At TCSInteractive, I owned the Tata Neu app’s image asset pipeline across 64,000 assets. I introduced Rocketium into the content workflow, reducing asset turnaround from hours to under 30 minutes and rework by 30%.

I also measured content performance for TotalEnergies and turned the findings into copy and design recommendations. My work has included consumer research for Mahindra Thar.e and building client-facing content for enterprise accounts.

Experience

Work history, roles, and key accomplishments

Brand Manager (Founding Team)

Nisista Private Limited (Oh! Coco)

Mar 2026 - Jul 2026 (4 months)

Built the go-to-market framework for a new beverage brand from scratch, scaling to 300 retail outlets and 4 SKUs across Delhi NCR in five months. Managed a ₹5 lakh marketing budget and led a 7-person field team.

Brand Management Go To Market Strategy Product Development Packaging Design Pricing Distribution Trade Marketing Consumer Research Budget Management Team Leadership

Analyst

TCS Interactive

Nov 2024 - Jan 2025 (2 months)

Measured content performance across channels for TotalEnergies and translated findings into copy and design recommendations. Built reporting that made campaign performance legible to designers and writers.

Content Performance Auditing Data Analysis Reporting Campaign Optimization

Senior Designer

TCS Interactive

Dec 2021 - Oct 2024 (2 years 10 months)

Owned the Tata Neu app's image asset pipeline end to end, setting naming and versioning standards. Introduced Rocketium into the content workflow, cutting turnaround per asset from hours to under 30 minutes.

Asset Management Design Standards Rocketium Content Publishing Workflows Pitch Decks Creative Direction Client Presentations

Systems Engineer

Tata Consultancy Services

Jul 2019 - Nov 2021 (2 years 4 months)

Provided advanced technical support for 23 business-critical applications, working to defined service targets and diagnosing root causes behind recurring failures.

Technical Support Troubleshooting Root Cause Analysis Service Management