Sambit Sourav Praharaj
@sambitsouravpraharaj
I lead global product launches, positioning, and brand communication across energy, SaaS, and consumer durables.
IndiaWhat I'm looking for
At d.light, I lead global product marketing and launch planning for next-generation energy products across Africa and Asia. I've launched strategic products, built standardized launch frameworks, and created sales enablement, training, packaging, and digital assets that help regional teams sell effectively.
Across Baltra, ETPL, Triveni Byapaar, and d.light India, I've launched products spanning consumer durables, SaaS, and clean energy. My work includes launching 39+ SKUs in 18 months, introducing Baltra's top-selling Air Fryer category in Nepal, improving website engagement, and using programmatic campaigns to drive revenue growth.
Experience
Work history, roles, and key accomplishments
Owns global product marketing strategy and launch planning for d.light's next-generation energy portfolio across Africa and Asia. Led product marketing and launch execution for multiple strategic products, developed sales enablement assets, and directed the global website redevelopment.
Product Marketing and Strategy Lead
ETPL Pvt Ltd
Jan 2024 - Aug 2024 (7 months)
Developed and executed comprehensive product marketing strategies resulting in a 15% increase in qualified leads. Led the successful product launch of the SaaS platform and implemented customer outreach programs.
Planned and executed new product launches of over 39 SKUs across 4 product categories within 18 months. Implemented strategic marketing and brand-building initiatives engaging 1000+ trade partners and 10+ MFI partners.
Brand Marketing Manager
Balajee NP Pvt Ltd - Baltra Home Appliances
Feb 2020 - Jan 2022 (1 year 11 months)
Managed the launch and branding strategy for 7+ new product launches (28 SKUs) across 4 categories. Led strategic branding initiatives that improved customer engagement by 30% over 2 years and launched data-based programmatic advertising delivering 300% revenue growth in 3 months.
Brand Marketing Manager
Triveni Byapaar Company
Jan 2018 - Jan 2020 (2 years)
Led strategic marketing and brand building for diverse brands including Sansui, Samsung, Oppo, V-Guard, Opple, and Yasuda, achieving a 20% increase in brand penetration. Managed the launch and branding strategy for 10+ new product launches across 3 brands over 2 years.
Directed sales and marketing operations within the assigned region, achieving 104% YOY growth across three product categories. Assisted in regional product launch involving KOLs and distribution partners.
Education
Degrees, certifications, and relevant coursework
Amity University
Master of Business Administration, Business Administration
2014 - 2016
Master of Business Administration (MBA) from Amity University, completed from 2014 to 2016.
Amity University
Bachelor of Business Administration, Business Administration
2010 - 2013
Bachelor's in Business Administration (BBA) from Amity University, completed from 2010 to 2013.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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