Open to opportunities

Neha Ayushi Taneja

@nehaayushitaneja

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Dynamic Brand Manager with expertise in marketing and sales growth.

India

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a dynamic marketing and sales professional with over 5 years of diverse experience in brand management, general trade, and modern trade. My journey has taken me through renowned organizations like Britannia, Bajaj Consumer Care, and Kapiva, where I have honed my skills in crafting impactful brand strategies and driving sales growth. I hold an MBA in Marketing from NMIMS, Mumbai, which has provided me with a strong foundation in strategic thinking and execution.

Currently, as a Brand Manager at Britannia Industries, I spearhead the product and marketing strategy for the Rusk portfolio, driving growth for a substantial annual business. My role involves leading a complete brand strategy transformation, launching innovative campaigns, and enhancing brand visibility across various platforms. I have successfully collaborated with cross-functional teams to ensure that our marketing strategies align with business objectives and resonate with our target audience.

Throughout my career, I have demonstrated a commitment to excellence and innovation, whether it’s through executing comprehensive marketing strategies or optimizing brand health metrics. I thrive in dynamic environments and am passionate about leveraging my expertise to contribute to the success of forward-thinking organizations.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Britannia Industries Limited

Mar 2024 - Present (2 years 3 months)

Spearheaded the product and marketing strategy for the Rusk portfolio, driving growth for a Rs. 700 Cr+ annual business. Led complete Brand strategy transformation with a new proposition, communication & packaging revamp.

Brand Management Product Management Market Research ATL Marketing BTL Marketing Cross Functional Team Leadership Strategic Partnerships

Brand Manager

Bajaj Consumer Care

Apr 2023 - Feb 2024 (10 months)

Managed the hair oil portfolio of Coconut and Amla Oils, driving growth for a Rs. 100+ Cr annual business. Designed and implemented consumer and trade promotions to strengthen competitiveness.

Brand Management Consumer Promotions Trade Promotion Market Research Media Planning GTM Strategies Cross Functional Collaboration

Zonal Key Account Manager

Bajaj Consumer Care

Mar 2022 - Apr 2023 (1 year 1 month)

Handled all National & Regional MT & E-Com Accounts for entire South India with GOLY 88% & monthly turnover of 3 Cr with a team of 4 KAOs & 30 merch. Developed & implemented in-store sales promotion plans and visibility execution while collaborating with Marketing to enhance offtakes & drive NPIs.

Key Account Management Sales Forecasting Supply Chain Coordination Team Leadership Co Marketing National Account Sales

Management Trainee

Bajaj Consumer Care

Jul 2021 - Feb 2022 (7 months)

Accountable for urban and rural distribution growth, retail visibility, trade loyalty schemes, and overall target achievement in General Trade. Achieved highest ever van sales and helped drive secondary sales in Urban & Rural regions of Kolhapur & Sangli.

General Trade Distribution Sales Target Achievement Team Management Project Management

Brand Management Intern

Kapiva

Sep 2020 - Oct 2020 (1 month)

Formulated Social Media campaign strategy for community engagement & brand awareness through Facebook, Reddit, Quora & Instagram. Analysed brand positioning & customer preferences towards marketing initiatives.

Brand Management Social Media Strategy Community Engagement Brand Awareness Market Analysis Digital Marketing Content Strategy

Sales, Marketing & Ops Intern

The Mumum Co. – FMCG Startup

Apr 2020 - Jun 2020 (2 months)

Collaborated with Social Media mom influencers to drive engagement & awareness. Evaluated feasibility of Amazon seller options for E-com Distribution during COVID.

Social Media Marketing Influencer Marketing Market Research Business Development feasibility studies

Analyst - Developer

Principal Global Services

Jul 2017 - May 2019 (1 year 10 months)

Developed IT solutions for the Group Insurance Category within an agile framework. Enhanced customer experience performance by reducing response time by 20% and conceptualized & developed an efile discrepancy tool which helped reduce TAT.

Solutions Development Agile Methodologies Customer Experience Process Improvement Software Development Data Analysis Problem Solving System Design

Education

Degrees, certifications, and relevant coursework

SBM, NMIMS, Mumbai

MBA, Marketing

Grade: 3.46/4

Completed a Master of Business Administration with a focus on Marketing. Achieved a CGPA of 3.46/4 and was recognized on the Dean's Merit List.

Army Institute of Technology, Pune

B.E. Computers, Computers

Grade: 8.45/10

Obtained a Bachelor of Engineering in Computers from Army Institute of Technology, affiliated with Pune University. Graduated with a CGPA of 8.45/10 and was a university rank holder.