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Kopal Bhardwaj

@kopalbhardwaj

Brand manager at Airtel who built Airtel Insider and drives integrated campaigns, including programs that improved retention by 137%.

India

Message

At Airtel, I own end-to-end brand execution across the consumer business, connecting ATL, BTL, digital, retail, CRM, and experiential programs. My campaigns improved customer activation by 25% and engagement by 30%, while CRM and retention journeys improved retention by 137%.

I built Airtel Insider from the ground up, shaping its brand identity, editorial strategy, and content operating model for Gen Z audiences. Across Airtel, OYO Life, MobiKwik, and Nestlé, I’ve worked on brand strategy, product launches, consumer communications, and integrated marketing across telecom, FMCG, and fintech.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand & Growth Marketing Manager

Current

Airtel

Feb 2020 - Present (6 years 8 months)

Owns end-to-end brand execution for Airtel's consumer business, leading integrated ATL, BTL, digital, retail, CRM, and experiential programs for a 100M+ consumer base. Delivered 25% improvement in customer activation, 30% growth in engagement, and 137% retention improvement through CRM journeys.

Brand Strategy ATL BTL Integrated Marketing Digital Marketing CRM Consumer Engagement P&L management Budget Planning Facebook Ads Google Ads WhatsApp Marketing Email Marketing Analytics Influencer Marketing Agency Management

Brand & Product Strategy Lead

OYO Life

May 2019 - Jan 2020 (8 months)

Owned brand strategy and integrated marketing execution, partnering with Product and Growth teams to strengthen positioning and drive customer acquisition. Drove 40% growth in qualified demand through integrated campaigns.

Brand Strategy GTM Integrated Marketing Influencer Marketing Content Strategy Agency Management Campaign Analytics Consumer Insights

Manager – Brand Communication & Growth Marketing

MobiKwik

Dec 2017 - Mar 2019 (1 year 3 months)

Managed end-to-end launch communication and product storytelling for new features and propositions. Contributed to ~32% growth in Monthly Active Users and ~27% increase in transaction frequency through brand-led campaigns.

Brand Communications Growth Marketing CRM Social Media Content Strategy Digital Marketing Campaign Management

Senior Associate – Brand Communication

Nestlé

Feb 2017 - Nov 2017 (9 months)

Supported brand communication across Nestlé's FMCG portfolio, partnering with Brand, Innovation, and Design teams across product, packaging, retail, and digital touchpoints.

Brand Communications FMCG Product Innovation Packaging Retail Digital Marketing

Copywriter

Bloggers Mind

Built a foundation in integrated marketing, brand strategy, and creative storytelling for leading consumer and lifestyle brands.

Copywriting Integrated Marketing Brand Strategy Creative Storytelling

Copywriter

Times Internet

Built a foundation in integrated marketing, brand strategy, and creative storytelling for leading consumer and lifestyle brands.

Copywriting Integrated Marketing Brand Strategy Creative Storytelling

Copywriter

Sapient

Built a foundation in integrated marketing, brand strategy, and creative storytelling for leading consumer and lifestyle brands including Microsoft, Honda, Omega, Rado, Woodland, NumeroUno, and Coca-Cola.

Copywriting Integrated Marketing Brand Strategy Creative Storytelling Content Strategy Client Management

Copywriter

Interactive Avenues

Developed campaign concepts, digital communication, and content strategies; collaborated with clients, creative teams, and business stakeholders, including new-business pitches that helped win marquee accounts.

Copywriting Digital Communication Content Strategy Campaign Concepts Client Collaboration