Swagatika Panda
@swagatikapanda
I build high-growth FMCG brands through innovation, P&L ownership, and consumer-led marketing.
IndiaWhat I'm looking for
At Britannia Industries, I own a ₹300+ Cr portfolio across Pure Magic, Treat Creams and Tiger Creams, delivering 34% annual business growth through innovation and integrated marketing. I launched Pure Magic Choco Stars, Choco Frames and Choco Tarts, while growing premium cream biscuits market share by 3+ percentage points.
I led “The New Temptation” campaign, scaling e-commerce 3X and making Pure Magic the fastest-growing brand in Britannia’s portfolio. My work earned ET Brand Equity Awards for Best Performance Marketing and Best NPI Marketing.
Across Reliance Consumer Products, Zydus Wellness and Emami, I’ve led portfolio strategy, product launches, brand P&Ls, communication, digital campaigns and market execution. Earlier, at Infosys, I managed Oracle database administration and led a team of 18 through a critical disaster-recovery initiative.
Experience
Work history, roles, and key accomplishments
Senior Brand Manager
Britannia Industries
Mar 2025 - Present (1 year 6 months)
Owned end-to-end P&L for a ₹300+ Cr portfolio, delivering 34% annual growth through innovation and integrated marketing. Launched multiple new products and led campaigns that scaled e-commerce 3X.
Brand Manager
Reliance Consumer Products
Oct 2022 - Mar 2025 (2 years 5 months)
Owned portfolio strategy and go-to-market for new launches in beverages and biscuits. Launched Brew House Iced Tea end-to-end and delivered top-line and bottom-line targets.
Brand Manager
Zydus Wellness
Feb 2021 - Sep 2022 (1 year 7 months)
Led brand strategy and P&L for Glucon-D, executing communication and social media campaigns. Designed micro-marketing strategies with trade marketing and sales teams.
Assistant Brand Manager
Emami Limited
Jun 2018 - Jan 2021 (2 years 7 months)
Led product innovation and NPD for the Zandu portfolio, launching new brands across multiple categories. Owned annual brand plans and P&L, and directed ATL & BTL communication.
Managed Oracle Database Administration for enterprise production systems. Engineered an automated solution that cut manual effort by 40% and led a team through a critical disaster-recovery initiative.
Education
Degrees, certifications, and relevant coursework
Veer Surendra Sai University of Technology
Bachelor of Technology, Mechanical Engineering
B.Tech in Mechanical Engineering from Veer Surendra Sai University of Technology.
Xavier Institute of Management, Bhubaneswar
Master of Business Administration, Marketing
MBA in Marketing from Xavier Institute of Management, Bhubaneswar.
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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