Open to opportunities

Yashika Zutshi

@yashikazutshi

I’m a brand marketing professional with 3+ years driving integrated campaigns and product launches across diverse industries.

India

Message

What I'm looking for

I’m looking for a brand marketing role where I can own integrated campaign planning, collaborate cross-functionally, and lead data-informed product launches—balancing creative execution with clear performance tracking and audience engagement.

I deliver integrated campaigns, product launches, and audience engagement initiatives with 3+ years of experience across diverse industries. I’m especially strong in campaign planning, content strategy, consumer insights, and cross-functional stakeholder management.

At Cheil India (Samsung Group), I lead GTM execution and integrated marketing campaigns across ATL, BTL, and digital for Samsung Consumer Electronics (AV). I collaborate with creative, media, CRM, e-commerce, influencer, retail, and production teams, and I’ve led retail marketing and influencer/brand visibility across digital and in-store touchpoints.

I’ve also owned end-to-end campaign planning and performance improvement—supporting integrated digital/ATL/BTL/social campaigns for FMCG and real estate, and improving response rates through audience-focused WhatsApp communication and video-led creatives. Earlier, I led brand communication for 10+ emerging brands, built website experiences and content strategies, and grew website traffic through SEO optimization, while strengthening brand identities and social media engagement.

Experience

Work history, roles, and key accomplishments

Current

Account Executive (Brand Management)

Current

Cheil India (Samsung Group)

Jul 2025 - Present (1 year)

Led GTM execution and integrated marketing campaigns (ATL, BTL, and digital) for Samsung Consumer Electronics (AV). Coordinated across creative, media, CRM, e-commerce, influencer, retail, and production teams to drive retail and influencer visibility, support market research/competitive analysis, and contribute 3M+ engagement.

GTM Strategy Integrated Campaigns Campaign Planning Content Strategy Market Research & Analysis Competitive Analysis Retail Marketing Digital Marketing CRM E commerce Support Cross functional Coordination

Marketing Associate

Triverse Advertising

Jul 2024 - May 2025 (10 months)

Supported integrated marketing campaigns across digital, ATL, BTL, and social media for FMCG and real estate brands. Improved campaign response rates (~35%) via audience-focused WhatsApp communication and video-led creatives, and increased email open rates from 2% to 28% through optimized messaging.

Integrated Campaigns Campaign Planning Content Strategy WhatsApp Video Creative Email Marketing Performance Led Communication Social Media Marketing ATL BTLS

Marketing Executive

PraharX Technologies

Jun 2022 - Apr 2024 (1 year 10 months)

Led end-to-end brand communication initiatives, developing positioning frameworks for 10+ emerging brands. Owned website and content strategy (7+ website experiences), conducted consumer research and competitive analysis, improved SEO and website performance (25% website traffic growth), and executed social media strategies to boost engagement by 30%.

Brand Marketing Brand Communications Content Strategy Consumer Research Competitive Analysis SEO Optimization Social Media Strategy Brand Development