Deepa Chavan

I’m a Brand Marketing Manager with 6+ years of experience driving brand growth through content strategy and go-to-market execution across consumer, beauty, and media. I translate consumer insights and market data into measurable engagement and revenue outcomes, with a strong focus on end-to-end campaign ownership.

In my current role, I lead content strategy and brand storytelling across digital platforms, including social, influencer, brand films, and product pages—using data-led creative decisions to increase digital engagement by 20%. I also manage new product launches by turning consumer insight research into concepts, partnering with cross-functional teams across 5+ departments.

I build category growth strategies for beauty and women’s brands by using consumer insight analysis and trend tracking to shape performance-driven recommendations to leadership. I collaborate with merchandising, content, vendors, and operations to optimize product assortment and improve category performance across online and offline channels.

I’m highly comfortable working with distributed teams and async collaboration, supported by hands-on campaign performance analytics using Google Analytics 4 and Meta Ads Manager. I’ve also managed integrated marketing campaigns with external agencies, production studios, and talent partners, and overseen vendor performance reviews and process management on SAP to ensure accuracy and on-time execution.