Kayla Martin

Founded and led a boutique marketing consultancy supporting entrepreneurs, educators, creators, and small businesses across 6+ industries through brand manufacturing, education, and entrepreneurial strategy, website development, SEO, and content marketing. Designed and launched 3 business websites, developed 3 complete brand identities, and managed 8 social media accounts, strengthening digital pr

Founded and grew an independent personal training business while developing expertise in branding, digital marketing, customer acquisition, and client retention. Developed multi-platform marketing strategies across Facebook, Instagram, MyPTHub, and FYT to strengthen brand awareness and generate new business.

Served as the sole marketing professional for U.S. operations, 1 of 3 marketers globally, while supporting a global manufacturing organization of 100+ employees and partnering directly with executive leadership. Contributed to the corporate rebrand from AKH-Heron Technologies to Heron Tech, supporting brand identity, website messaging, typography, visual standards, and customer-facing communicatio

Developed a 3-month content strategy, marketing calendar, and multimedia campaign that increased visibility and supported lead generation. Created diverse multimedia content, including copywriting, video editing, and graphic design, using tools such as Canva and Adobe.

Built and optimized PPC campaigns, landing pages, CRM workflows, email automation, and SEO strategies to improve lead generation and marketing funnel performance. Created and implemented an automated email workflow and outbound lead generation campaigns to efficiently nurture leads.

Orchestrated the design and dissemination of digital and print marketing materials to strengthen community engagement. Managed and fine-tuned social media channels, enhancing the lab’s visibility and engagement within the community.

Provided lifestyle health coaching services remotely.

Supervised a team and processed mortgage loans remotely.

Worked as a Medicare sales representative remotely.

Processed mortgage loans in a hybrid work environment.

Sold Medicare plans to customers in Indianapolis and remotely.

Provided personal training and instructed small group training sessions.

Originated mortgage loans for clients.

Provided personal training services to clients.

Consulted on security solutions for customers.

Sold gym memberships and provided customer service.

Provided personal training services to clients.

Provided personal training services to clients.

Pursuing a Master of Science in Marketing with a focus on Digital Marketing.

Earned a Bachelor of Science in Business Administration with a concentration in Marketing.