Caprice McDanielCM
Open to opportunities

Caprice McDaniel

@capricemcdaniel

I have built my strengths in both D2C and B2B realms; branding, social strategy, and storytelling.

United States

What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

With over 8 years of experience in marketing, I specialize in building powerful, lasting brands that resonate with target audiences and drive business growth. My expertise lies in developing comprehensive brand strategies that not only capture market attention but also cultivate long-term customer loyalty.

I thrive on crafting compelling brand narratives and ensuring that every touchpoint aligns with a company’s core values and vision. Whether through digital campaigns, content marketing, or product positioning, I focus on creating impactful experiences that elevate brands and set them apart in competitive landscapes.

At the heart of my work is a clear vision—ensuring that every marketing initiative reflects a forward-thinking, customer-centric approach. I’m passionate about using data-driven insights and creative strategies to push boundaries and help businesses realize their full potential.

Experienced Administrative Manager with a demonstrated history of working in the construction industry. Skilled in Image Consulting, QuickBooks, Strategic Vision, Administrative Management, and Paychex. Strong program and project management professional.

From nonprofits to small start ups, there is nothing that can't be marketed. Over the last 8 years I have built my strengths within both D2C and B2B realms, through social strategy, connection, and in-field marketing.

My areas of strength are branding, social strategy, and storytelling.

While my main focus has been small business centric, I am eager to build my expertise agency wise.

Experience

Work history, roles, and key accomplishments

TC

Marketing + Communication Coordinator

The Leets Consortium

Jan 2023 - Sep 2023 (8 months)

In this role, I developed and managed social media channels, executed email marketing campaigns, and reported on KPIs. I organized webinars and maintained communications with business contacts, enhancing overall engagement by over 22%.

Education

Degrees, certifications, and relevant coursework

University of Nevada, Las Vegas logoUV

University of Nevada, Las Vegas

Bachelor of Arts, Communication Studies

Activities and societies: Gamma Phi Beta Alumna.

Currently pursuing a Bachelor of Arts in Communication Studies. Engaged in various activities and projects that enhance communication skills and understanding of media dynamics.

Tech stack

Software and tools used professionally

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