Caprice McDaniel
@capricemcdaniel
I have built my strengths in both D2C and B2B realms; branding, social strategy, and storytelling.
What I'm looking for
With over 8 years of experience in marketing, I specialize in building powerful, lasting brands that resonate with target audiences and drive business growth. My expertise lies in developing comprehensive brand strategies that not only capture market attention but also cultivate long-term customer loyalty.
I thrive on crafting compelling brand narratives and ensuring that every touchpoint aligns with a company’s core values and vision. Whether through digital campaigns, content marketing, or product positioning, I focus on creating impactful experiences that elevate brands and set them apart in competitive landscapes.
At the heart of my work is a clear vision—ensuring that every marketing initiative reflects a forward-thinking, customer-centric approach. I’m passionate about using data-driven insights and creative strategies to push boundaries and help businesses realize their full potential.
Experienced Administrative Manager with a demonstrated history of working in the construction industry. Skilled in Image Consulting, QuickBooks, Strategic Vision, Administrative Management, and Paychex. Strong program and project management professional.
From nonprofits to small start ups, there is nothing that can't be marketed. Over the last 8 years I have built my strengths within both D2C and B2B realms, through social strategy, connection, and in-field marketing.
My areas of strength are branding, social strategy, and storytelling.
While my main focus has been small business centric, I am eager to build my expertise agency wise.
Experience
Work history, roles, and key accomplishments
Marketing Director
Divine Fence
Sep 2023 - Present (1 year 8 months)
As Marketing Director, I created and maintained a vision across all platforms, developed marketing strategies, and oversaw multi-channel campaigns. I increased engagement by over 200%, managed the marketing budget, and collaborated with teams and partners to enhance brand consistency.
Marketing + Communication Coordinator
The Leets Consortium
Jan 2023 - Sep 2023 (8 months)
In this role, I developed and managed social media channels, executed email marketing campaigns, and reported on KPIs. I organized webinars and maintained communications with business contacts, enhancing overall engagement by over 22%.
Marketing + Admin Assistant
Reflex Media
Jan 2022 - Jan 2023 (1 year)
Supported C-Suite executives by managing calendars, preparing reports, and acting as a liaison with stakeholders. I handled confidential information, processed expense reports, and organized corporate events while maintaining discretion.
Administrative Director/Marketing Consultant
Divine Fence
Sep 2014 - Mar 2021 (6 years 6 months)
Managed daily office operations and staff, oversaw commercial projects, and handled vendor relationships. I initiated a company-wide rebrand and maintained digital and print advertising, ensuring compliance and creative input.
Marketing Assistant
Lift One Up
Oct 2020 - Jan 2021 (3 months)
Created brand vision and content across channels, redesigned the website with SEO-optimized copy, and organized nonprofit events. I managed marketing collateral and publicized events to encourage donations.
Education
Degrees, certifications, and relevant coursework
University of Nevada, Las Vegas
Bachelor of Arts, Communication Studies
Activities and societies: Gamma Phi Beta Alumna.
Currently pursuing a Bachelor of Arts in Communication Studies. Engaged in various activities and projects that enhance communication skills and understanding of media dynamics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Interested in hiring Caprice?
You can contact Caprice and 50k+ other talented remote workers on Himalayas.
Message CapriceFind your dream job
Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
