Open to opportunities

Giselle Miller

@gisellemiller

Data-driven marketing strategist blending market research, analytics, and digital campaigns to grow brands and guide decisions.

United States

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What I'm looking for

I’m looking for a role where I can lead data-driven marketing strategy using research, analytics, and storytelling. I want collaboration with teams who value clear recommendations, measurable impact, and continuous learning.

I’m a marketing strategist built on research rigor. With an MS in Marketing Research and Analytics and a strong marketing foundation, I turn data into clear recommendations that help teams make confident decisions.

In my consulting practicum at Sun Theatre, I developed research proposals from objectives to sampling plans and budgets. I collected and analyzed data (including surveys, focus groups, and secondary research) using SPSS, then synthesized results into client-ready PowerPoint reporting with actionable insights.

For my Kellanova research project, I partnered with a team to design a research proposal, build a questionnaire, and administer an online survey through Qualtrics. I also moderated in-depth interviews and analyzed virtual shopper app behavior with Recollective to identify patterns in navigation, search terms, and ad engagement—supporting improved messaging and ad placement strategies.

As a Marketing Strategist, I’ve owned digital marketing across social media management, content creation, and SEO to increase engagement and website traffic. Earlier roles further strengthened my execution and leadership—growing social channels, delivering multi-channel campaign work, and even managing sales and operations—so I can balance creativity with disciplined, measurable outcomes.

Experience

Work history, roles, and key accomplishments

Marketing Strategist

Be That Person

Oct 2024 - Sep 2025 (11 months)

Developed and implemented marketing strategies to enhance brand awareness and drive customer growth. Managed digital marketing including social media management, content creation, and SEO, and delivered targeted campaigns that increased social engagement and website traffic.

Digital Marketing Strategy Social Media Management Content Creation Search Engine Optimization (SEO)Marketing Campaigns Brand Awareness Customer Growth

Consulting Practicum

Sun Theatre

May 2024 - Dec 2024 (7 months)

Developed a research proposal by defining objectives, designing a questionnaire, selecting methodologies, and creating a sampling plan and budget. Collected and analyzed survey and focus group data using SPSS, synthesized findings into PowerPoint visuals, and collaborated with the client to align on goals, timelines, and deliverables.

Research Design Survey Administration Focus Groups SPSS Data Visualization Stakeholder Management

Research Project

Kellanova

Jun 2024 - Aug 2024 (2 months)

Partnered with a team to build a research proposal, define objectives, prepare a budget, design a questionnaire, and administer an online survey in Qualtrics. Conducted interviews and analyzed virtual shopper app behavior in Recollective to identify navigation, search, and ad engagement patterns, delivering recommendations to refine messaging and ad placements.

Questionnaire Design Qualtrics In Depth Interviews Recollective Analysis User Behavior Analytics Marketing Recommendations

Marketing Intern

Greek House

May 2023 - Sep 2023 (4 months)

Used digital marketing tools like Canva to promote the brand and engage customers. Implemented multi-channel marketing strategies to grow social platforms, boost engagement, and support campaign performance through consumer trend analysis.

Digital Marketing Canva Social Media Marketing Content Creation Campaign Execution Trend Analysis Multi channel Marketing

Marketing & Sales Intern

Young Entrepreneurs Across America

Apr 2022 - Aug 2022 (4 months)

Acquired and managed $30,000 in sales while supporting end-to-end business operations across marketing, sales, job completion, quality control, personnel, and finances. Designed marketing campaigns and personalized outreach to generate leads and create awareness.

Sales Management Lead Generation Marketing Campaigns Operations & Support Quality Control

Education

Degrees, certifications, and relevant coursework

Michigan State University

Master of Science in Marketing Research and Analytics, Marketing Research and Analytics

Earned a Master of Science in Marketing Research and Analytics from Michigan State University’s Eli Broad College of Business, completed in December 2024.

Michigan State University

Bachelor of Arts in Marketing, Marketing

Activities and societies: Order of Omega (2022–2023); Women in Business Students’ Association (2022–2023); Panhellenic Council (2022); National Society of Leadership and Success (2021–2023); Gamma Phi Beta (2019–2023); Seminar Away Program, Washington, D.C. (July 2019)

Earned a Bachelor of Arts in Marketing from Michigan State University’s Eli Broad College of Business, completed in May 2023.