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Kathleen Byrne

@kathleenbyrne

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Senior Marketing Manager with expertise in digital marketing and analytics.

United States

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a Senior Marketing Manager with over 15 years of experience in digital marketing, brand strategy, content development, and analytics. My career spans various sectors, including healthcare, non-profits, and consulting, where I have consistently driven engagement and revenue growth. I pride myself on my ability to secure high-value funding and create impactful marketing campaigns that resonate with target audiences.

Throughout my career, I have developed a strong expertise in SEO, public relations, email marketing, and customer experience. My strategic collaboration and data-driven analysis skills have enabled me to deliver exceptional results for my clients. I am committed to client success and continuously seek innovative ways to enhance marketing strategies and improve customer insights.

As a freelance content marketing and copywriter, I have successfully crafted customized marketing strategies and compelling brand messaging for various clients. My work has led to significant increases in engagement and traffic, showcasing my ability to adapt and thrive in dynamic environments.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Marketing & Copywriter

Current

Carlson-Byrne Freelance

Jan 2015 - Present (10 years 7 months)

Developed customized marketing strategies and compelling brand messaging for clients in healthcare, non-profits, and business associations. Created and executed email marketing campaigns, increasing click-through rates by 25% and overall engagement by 15%. Designed a comprehensive content strategy that boosted blog traffic by 50% and increased subscribers by 20%.

Content Strategy Email Marketing Messaging Strategy SEO Fundraising Copywriting Social Media Management Market Research Public Relations Campaign Development

Marketing Contractor

Brady Corporation

Jan 2016 - Dec 2018 (2 years 11 months)

Managed product marketing, branding, and digital storefront development for a company serving 1,800+ locations. Developed and launched a private-label chemical product line, contributing to a 20% increase in sales in the first quarter. Optimized digital marketing campaigns, improving product visibility and engagement.

Product Marketing Branding Digital Marketing Campaign Optimization Sales Growth Market Research Product Launch Performance Metrics Strategic Planning

Communications Specialist

Peniche & Associates

Jan 2012 - Dec 2015 (3 years 11 months)

Edited daily consultant reports for the CEO and 10 consultants, ensuring accuracy and clarity. Developed and published corporate communications forms and detailed manuals to streamline internal processes. Coordinated sold-out training events, managing logistics for 150-400 attendees.

Corporate Communications Event Coordination Process Improvement Technical Writing Editing Logistics Stakeholder Engagement Documentation Event Management Internal Communications

Marketing Account Manager

Partners Urgent Care

Jan 2011 - Dec 2012 (1 year 11 months)

Managed marketing campaigns for four urgent care centers, driving patient acquisition and brand awareness. Established relationships with corporate clients for workers' compensation services, securing five major contracts. Developed marketing materials, promotional campaigns, and community outreach programs.

Marketing Campaigns Brand Awareness Contract Negotiation Community Outreach Budget Management Strategic Partnerships

Publicist

Humboldt State University

Jan 2009 - Dec 2010 (1 year 11 months)

Researched, developed, and distributed promotional materials for Tech Matters, a faculty training program. Secured a $100K state grant to continue funding for the program. Managed media outreach, including securing front-page coverage in the Times-Standard newspaper.

Promotional Materials Media Relations Public Relations Research Distribution Strategic Communications Community Engagement Stakeholder Management

Marketing Manager

Mad River Hospital

Jan 2006 - Dec 2009 (3 years 11 months)

Developed and executed PR & marketing campaigns, increasing brand awareness and patient volume. Managed public relations, press releases, newsletters, and social media content. Led community engagement initiatives to improve hospital visibility.

Marketing Campaigns Brand Awareness Patient Volume Growth Public Relations Community Engagement

Executive Director

Los Altos Village Association

Jan 1996 - Dec 2006 (10 years 11 months)

Led a 500-member business and non-profit organization, overseeing strategic planning, marketing, and sponsorships. Secured over $1M in grants & sponsorships, exceeding revenue goals by $400K. Planned and executed 20+ large-scale events annually, including the Los Altos Arts & Wine Festival.

Strategic Planning Marketing Sponsorship Management Event Planning Budget Management Community Development Stakeholder Engagement

Education

Degrees, certifications, and relevant coursework

Grand Canyon University, Colangelo School of Business

MBA, Business Administration, Business Administration

Currently pursuing a Master of Business Administration, focusing on advanced business strategies and leadership. Expected to graduate in 2025, enhancing expertise in strategic management and organizational development.

Grand Canyon University, Colangelo School of Business

BS, Marketing & Advertising, Marketing & Advertising

Grade: Magna Cum Laude

Completed a Bachelor of Science in Marketing & Advertising, achieving Magna Cum Laude honors. Developed a strong foundation in marketing principles, advertising strategies, and digital campaign management.