Open to opportunities

Melody White

@melodywhite

Message

Marketing and communications leader driving brand growth, public engagement, and mission-driven revenue campaigns.

United States

Message

What I'm looking for

I seek mission-driven roles where I can lead integrated marketing and communications to grow audience engagement, support fundraising, and drive measurable impact.

I am a marketing and communications leader with 10+ years guiding mission-driven organizations across nonprofit, advocacy, clean energy, and public media. I build integrated brand and digital strategies, lead teams and vendors, and translate values-driven work into compelling public narratives that support fundraising and stakeholder engagement.

My track record includes redesigning websites for accessibility and conversion, boosting engagement by over 400% through storytelling and SEO, and improving campaign response rates while reducing costs. I partner closely with executive leadership to align communications with organizational goals and deliver measurable impact across earned, owned, and paid channels.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

Planned Parenthood Northern California

Aug 2025 - Present (5 months)

Lead integrated marketing and communications strategy for a large regional healthcare nonprofit, redesigned the website to improve accessibility and conversions, and partner with development to support fundraising campaigns.

Brand Strategy Digital Marketing Fundraising Support Accessibility Email Marketing Social Media Vendor Management Team Leadership

Senior Communications Manager

New Energy Nexus

Apr 2024 - Aug 2025 (1 year 4 months)

Led marketing, communications, and public storytelling for the California chapter, increasing engagement over 400% through SEO, email, and program promotion while developing brand guidelines and stakeholder communications.

Communications Strategy Storytelling SEO Email Marketing Brand Guidelines Stakeholder Engagement Internal Communications

Senior Marketing Campaign Manager

Salesforce

Aug 2022 - Mar 2024 (1 year 7 months)

Managed multi-channel marketing campaigns with significant budgets, improving response rates 185% YoY and reducing cost per response by 60% through paid media and SEM optimization.

Paid Media SEM Campaign Management Performance Analytics Vendor Management Budget Management Email Marketing

Senior Content Writer

Salesforce

Nov 2021 - Aug 2022 (9 months)

Owned content strategy for a flagship podcast with 2M+ downloads, ghostwrote executive communications, and developed editorial roadmaps aligned with organizational priorities.

Content Strategy Executive Communication Storytelling SEO Cross Functional Collaboration

Creative Director

Momentum

Dec 2020 - Dec 2021 (1 year)

Led brand, content, and digital strategy for a clean-tech consultancy, managing a multidisciplinary creative team across branding, web, video, and UX to increase stakeholder engagement.

Branding Digital Strategy Team Leadership UX Video Production Web Strategy Content Creation Creative Direction

Content Strategist

GIG Car Share

Sep 2018 - Dec 2020 (2 years 3 months)

Led consumer-facing marketing campaigns across digital, print, radio, and outdoor media, driving 200% social growth and supporting major product launches.

Content Strategy Integrated Campaigns Social Media Growth Cross Channel Marketing Product Launches Messaging

Content Producer & Editor

Capital Public Radio

Sep 2013 - Dec 2016 (3 years 3 months)

Developed digital-first storytelling and community journalism initiatives, collaborating on award-winning series and building experience in media relations and audience engagement.

Community Journalism Media Relations Content Production Multimedia