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@marthaknight
Bilingual marketing professional with 10+ years of data-driven success.
United StatesI am a bilingual, multi-talented marketing professional with over 10 years of experience in delivering impactful results through multi-channel strategies and analytics. My expertise spans branding, graphic design, email marketing, paid ads, SEO/SEM, and digital media. I excel at leveraging data insights to drive campaign performance and optimize engagement, leading cross-functional teams across various sectors including healthcare, retail, tech, and hospitality.
In my recent role as Senior Marketing Manager at Integrated Nutrition Consultants, I developed and managed the brand identity, ensuring consistency across digital and print platforms. I led digital marketing campaigns using platforms like Meta Ads and Google Ads, while also creating strategic content tailored to health-conscious audiences. My ability to report analytics and key performance metrics has guided marketing strategies and business decisions effectively.
Throughout my career, I have successfully overseen SEO campaigns, developed data visualizations, and translated content for bilingual digital assets. I am passionate about creating user-friendly websites and engaging marketing materials that resonate with diverse audiences, ensuring clarity and accessibility in all communications. I am eager to bring my strategic thinking and hands-on creative skills to a dynamic team.
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Work history, roles, and key accomplishments
Integrated Nutrition Consultants, Inc.
Jan 2024 - May 2025 (1 year 4 months)
Developed and managed brand identity, websites, and mobile app interfaces using WordPress and Adobe Creative Suite. Led digital marketing campaigns with Meta Ads, Google Ads, Mailchimp, and SMS, implementing Google Tag Manager and Analytics for tracking. Built sales funnels using HubSpot and Keap, created strategic content, and reported analytics to the CEO and stakeholders.
ISSI
Jan 2024 - May 2025 (1 year 4 months)
Led rebranding efforts and designed the company website to improve service accessibility and client engagement. Created presentations for leadership, designed restaurant menus, and produced proforma graphs for bids. Managed print/digital sales materials and assisted with RFQP development.
M&B Sciences, Inc.
Jun 2022 - Apr 2025 (2 years 10 months)
Oversaw SEO campaigns using Ahrefs, SEMrush, Google Search Console, Tag Manager, and Analytics, increasing organic traffic by over 30%. Developed data visualizations and marketing graphics, translated content into Spanish, and defined digital marketing strategies. Managed projects remotely, rebranded the company after acquisition, and used HubSpot, Apollo.io, and Mailchimp for email marketing and
2M Research
Jun 2022 - Apr 2025 (2 years 10 months)
Designed and maintained responsive websites using WordPress and HTML/CSS, ensuring accessibility and alignment with client goals. Created over 900 grant fact sheets and data-driven assets with Section 508 Compliance. Optimized document formatting using Adobe Acrobat and Microsoft Office tools, collaborated with teams, and built engaging email templates.
Port Royal Resort
Jul 2014 - Jun 2022 (7 years 11 months)
Managed marketing operations and strategies for a resort property. Oversaw various marketing channels to promote the resort and attract guests.
Stripes / 7-Eleven
Feb 2016 - Aug 2021 (5 years 6 months)
Designed graphics and translated marketing materials for a retail convenience store chain. Supported marketing efforts through visual content creation and language localization.
Degrees, certifications, and relevant coursework
TCMaster in Business Administration, Business Administration
Studied advanced business concepts, leadership, and strategic management. Focused on developing skills for executive roles and complex organizational challenges.
TCBachelor of Business Administration, Marketing
Completed coursework in marketing principles, consumer behavior, and market research. Developed foundational skills in business administration with a specialization in marketing strategies.
Software and tools used professionally
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