Open to opportunities

Martha Knight

@marthaknight

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Bilingual marketing professional with 10+ years of data-driven success.

United States

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a bilingual, multi-talented marketing professional with over 10 years of experience in delivering impactful results through multi-channel strategies and analytics. My expertise spans branding, graphic design, email marketing, paid ads, SEO/SEM, and digital media. I excel at leveraging data insights to drive campaign performance and optimize engagement, leading cross-functional teams across various sectors including healthcare, retail, tech, and hospitality.

In my recent role as Senior Marketing Manager at Integrated Nutrition Consultants, I developed and managed the brand identity, ensuring consistency across digital and print platforms. I led digital marketing campaigns using platforms like Meta Ads and Google Ads, while also creating strategic content tailored to health-conscious audiences. My ability to report analytics and key performance metrics has guided marketing strategies and business decisions effectively.

Throughout my career, I have successfully overseen SEO campaigns, developed data visualizations, and translated content for bilingual digital assets. I am passionate about creating user-friendly websites and engaging marketing materials that resonate with diverse audiences, ensuring clarity and accessibility in all communications. I am eager to bring my strategic thinking and hands-on creative skills to a dynamic team.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Integrated Nutrition Consultants, Inc.

Jan 2024 - May 2025 (1 year 4 months)

Developed and managed brand identity, websites, and mobile app interfaces using WordPress and Adobe Creative Suite. Led digital marketing campaigns with Meta Ads, Google Ads, Mailchimp, and SMS, implementing Google Tag Manager and Analytics for tracking. Built sales funnels using HubSpot and Keap, created strategic content, and reported analytics to the CEO and stakeholders.

WordPress Adobe Creative Suite Google Tag Manager Google Analytics Meta Ads Google Ads Mailchimp HubSpot Branding

Current

Marketing and Branding

Current

ISSI

Jan 2024 - May 2025 (1 year 4 months)

Led rebranding efforts and designed the company website to improve service accessibility and client engagement. Created presentations for leadership, designed restaurant menus, and produced proforma graphs for bids. Managed print/digital sales materials and assisted with RFQP development.

Branding Website Design Presentation Design Internal Communications

Current

Senior Marketing Manager

Current

M&B Sciences, Inc.

Jun 2022 - Apr 2025 (2 years 10 months)

Oversaw SEO campaigns using Ahrefs, SEMrush, Google Search Console, Tag Manager, and Analytics, increasing organic traffic by over 30%. Developed data visualizations and marketing graphics, translated content into Spanish, and defined digital marketing strategies. Managed projects remotely, rebranded the company after acquisition, and used HubSpot, Apollo.io, and Mailchimp for email marketing and

SEO Ahrefs SEMrush Google Search Console Google Analytics Data Visualization HubSpot Apollo Mailchimp Branding

Current

Graphic Designer

Current

2M Research

Jun 2022 - Apr 2025 (2 years 10 months)

Designed and maintained responsive websites using WordPress and HTML/CSS, ensuring accessibility and alignment with client goals. Created over 900 grant fact sheets and data-driven assets with Section 508 Compliance. Optimized document formatting using Adobe Acrobat and Microsoft Office tools, collaborated with teams, and built engaging email templates.

WordPress HTML CSS Graphic Design 508 Compliance Adobe Acrobat Microsoft Office

Marketing Manager

Port Royal Resort

Jul 2014 - Jun 2022 (7 years 11 months)

Managed marketing operations and strategies for a resort property. Oversaw various marketing channels to promote the resort and attract guests.

Marketing Management Marketing Strategy Campaign Management Digital Marketing Advertising Public Relations

Graphic Designer & Marketing Translator

Stripes / 7-Eleven

Feb 2016 - Aug 2021 (5 years 6 months)

Designed graphics and translated marketing materials for a retail convenience store chain. Supported marketing efforts through visual content creation and language localization.

Graphic Design Content Creation Localization Adobe Creative Suite Print Design

Education

Degrees, certifications, and relevant coursework

Texas A&M University – Corpus Christi

Master in Business Administration, Business Administration

Studied advanced business concepts, leadership, and strategic management. Focused on developing skills for executive roles and complex organizational challenges.

Texas A&M University – Corpus Christi

Bachelor of Business Administration, Marketing

Completed coursework in marketing principles, consumer behavior, and market research. Developed foundational skills in business administration with a specialization in marketing strategies.