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Karen User

@karenuser13

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I drive customer growth, brand transformation, and retention through AI-informed marketing and CRM strategy.

United States

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What I'm looking for

I'm seeking a customer-centric role where I can improve customer and client engagement, satisfaction, retention, and service outcomes through strategic leadership, CRM, AI-informed insights, and hands-on collaboration.

I've led integrated marketing, customer analytics, and brand transformation initiatives across Risepoint, Chico's FAS, Rent-A-Center, and KAS Strategic Consulting.

At Risepoint, I led go-to-market strategy and university partnerships, contributing to 7%–12% year-over-year growth for seven years and a 15% increase in market share. I also used AI and CRM tools to improve retention, outbound dialing, and student support call-center operations.

Today, I partner with leadership on brand identity, brand-to-product alignment, and AI-aware go-to-market campaigns while transitioning toward a customer-centric role focused on engagement and satisfaction.

Experience

Work history, roles, and key accomplishments

Current

Fractional Marketing Executive

Current

KAS Strategic Consulting

Dec 2025 - Present (10 months)

Partnering with leadership to define and refine brand identity systems and ensure consistent visual and narrative alignment across B2B and B2C channels. Overseeing creative assets and go-to-market campaigns targeting AI-aware audiences.

Brand Strategy Go To Market Strategy Creative Governance AI B2B Marketing B2C Marketing

Sr. Director, Integrated Marketing

Risepoint

Jun 2018 - Nov 2025 (7 years 5 months)

Provided strategic leadership for cross-functional initiatives, using AI to turn customer interactions into actionable insights. Led GTM strategies and university partnerships, achieving 7%–12% YoY growth for 7 years and increasing market share by 15%.

AI CRM Go To Market Strategy Campaign Optimization Budget Management Retention Outbound Contact Center Optimization

Sr. Director, Brand Marketing Strategy

Chico's FAS, Inc.

Mar 2017 - Jun 2018 (1 year 3 months)

Directed customer-focused lifecycle strategies and CRM data initiatives to identify high-value segments and drive business expansion. Managed multimedia campaigns across integrated online and offline channels, boosting long-term loyalty and accelerating user acquisition.

CRM Customer Lifecycle Data Analysis SAS Microsoft Office Customer Service Loyalty User Acquisition

Senior Director, Direct Marketing/Customer Analytics & Intelligence

Rent-A-Center, Inc.

Jul 1999 - Mar 2015 (15 years 8 months)

Orchestrated corporate rebrand, refreshing all branded assets including website, fleet, and support materials. Launched Get-It-Now brand and scaled marketing operations to manage more brand portfolios while streamlining processes.

Direct Marketing Customer Analytics Brand Management Rebranding Marketing Operations Process Improvement