Open to opportunities

Taylor Hollister

@taylorhollister

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Senior marketing & brand strategy leader driving growth with data-driven, integrated multichannel campaigns.

United States

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What I'm looking for

I’m looking for a senior marketing role where I can own brand strategy and CRM-driven lifecycle growth, run integrated multichannel campaigns with measurable outcomes, and use customer insights and testing to continuously improve ROI and customer experience.

I’m a results-driven marketing leader with 10+ years of experience building brands, leading integrated campaigns, and delivering measurable growth across global markets. I’m known for combining marketing strategy, customer insights, and multichannel execution to maximize ROI through data-driven decision-making.

Most recently, I’ve been working as a freelance brand & marketing strategy consultant, developing integrated marketing strategies, content calendars, and campaigns (paid + organic). I also manage CRM operations—setting up workflows, segmenting audiences, and automating lead nurturing—then execute email campaigns to improve open rates and conversions.

Previously, as Worldwide Marketing Manager for Amazon Renewed, I directed global B2C retention marketing across 12 countries using email, in-app messaging, and push notifications. I leveraged marketing automation tools and ESPs for dynamic content, A/B testing, and retention triggers, then used campaign performance analysis to refine lifecycle messaging and improve overall campaign ROI.

Earlier in my career, I led marketing strategy for Choice Hotels’ upscale brands, increasing brand awareness and driving year-over-year ROI while spearheading a full brand refresh. I also built scalable campaign workflows, templates, and playbooks to ensure operational efficiency and consistent campaign quality—while partnering closely with PR, creative, and lifecycle partners to QA delivery.

Experience

Work history, roles, and key accomplishments

Current

Freelance Brand & Marketing Strategy

Current

Independent Consultant

Jul 2023 - Present (2 years 11 months)

Develop integrated brand and marketing strategies, content calendars, and campaigns across paid and organic channels for clients in multiple industries. Manage CRM operations and automated email lead-nurturing to align marketing initiatives with client business goals.

Integrated Marketing Email Marketing Automation Lead Nurturing

Worldwide Marketing Manager

Amazon

Jun 2022 - Jun 2023 (1 year)

Directed global B2C retention marketing campaigns using email, in-app messaging, and push notifications across 12 countries. Improved lifecycle performance through CRM segmentation, marketing automation, dynamic content, A/B testing, and retention triggers while refining worldwide brand guidelines.

Lifecycle Marketing Segmentation Marketing Automation Email Marketing In App Message Automation Push Notifications A B Testing

Marketing Manager - Upscale Brands

Choice Hotels

Aug 2017 - May 2022 (4 years 9 months)

Spearheaded marketing strategy for Cambria Hotels & Ascend Hotel Collection, increasing brand awareness by 6 basis points and driving 4:1 ROI year-over-year. Led a complete brand refresh, launched award-winning integrated campaigns using PR, social, digital, and paid media, and grew B2B retention marketing for hotel franchise owners through automated lifecycle programs.

Brand Management Marketing Strategy Integrated Campaigns CRM Implementation Marketing Automation Email Marketing

Marketing Specialist

RYCO Hydraulics

Mar 2016 - Apr 2017 (1 year 1 month)

Launched the company’s first CRM system to support B2B lifecycle marketing and retention campaigns across North & South America. Built automated workflows and segmentation strategies, executed email nurture programs, and created retention journeys to improve deliverability and engagement.

CRM Implementation Lifecycle Marketing Email Campaigns Market Segmentation Workflow Automation Email Deliverability

Marketing Analyst / Coordinator

LGI Homes

Jan 2014 - Dec 2015 (1 year 11 months)

Developed retention marketing campaigns across email, direct mail, and digital channels, and managed CRM operations for lead management, segmentation, and campaign tracking. Implemented marketing automation and ESP tools to run A/B tests and dynamic-content workflows, then analyzed results to optimize messaging and increase ROI.

CRM Operations Lead Management Market Segmentation Marketing Automation Email Service Provider (ESP) Tools A B Testing Campaign Optimization