I’m seeking a senior role leading customer strategy and partnerships where I can turn data and client needs into growth. I thrive in collaborative cultures driving measurable results across SaaS, MarTech, and multi-location businesses.

Karin Rivera
@karinrivera
Customer success & strategy leader turning client relationships, data and big ideas into measurable growth and making complex things simple.
What I'm looking for
I’m a customer success, client strategy, and marketing leader with 15+ years of experience building strong partnerships, solving complex business challenges, and turning data into strategies that drive measurable growth.
My background spans automotive, MarTech, digital advertising, integrated media, and agency leadership. In my current role, I manage strategic relationships with automotive dealers and dealer groups, partnering directly with executives and cross-functional teams to improve performance, identify growth opportunities, and ensure our strategies align with real business goals. I managed $4.3M+ in revenue in 2024, representing 120%+ year-over-year growth, and achieved 382% of my assigned revenue goal in 2025.
One of my biggest strengths is making the complicated feel simple. I love digging into performance data, customer behavior, competitive insights, market trends, and business challenges to figure out not just what is happening, but why and then turning those insights into an actionable plan people can understand and execute.
I’m equally passionate about relationships. I’ve built my career on becoming a trusted partner to clients, advocating for their business, navigating challenges, identifying opportunities for retention and expansion, and bringing the right people together to get things done. I also lead and mentor account-service teams and genuinely enjoy helping people grow.
For my next chapter, I’m especially interested in Customer Success, Strategic Partnerships, Client Strategy, Strategic Account Management, and Account Director opportunities where I can combine relationship leadership, strategy, data, creativity, and revenue growth. I’m particularly excited by SaaS, MarTech, AdTech, automotive technology, and other companies solving meaningful business problems.
I’m at my best in organizations that value curiosity, collaboration, accountability, new ideas, and people who aren’t afraid to roll up their sleeves and figure things out.
Experience
Work history, roles, and key accomplishments
Lead integrated marketing strategy for automotive dealer and dealer-group accounts, driving significant revenue growth and serving as a trusted advisor to dealer principals, GMs, CMOs and marketing leaders.
Managed integrated marketing strategy for automotive dealer and dealer-group accounts, driving revenue growth and client retention.
Fractional CMO / Marketing Strategist / Brand Designer
The Karin Effect, LLC
Dec 2020 - Oct 2021 (10 months)
Partnered with small and growing businesses to build practical marketing strategy, brand positioning, campaign plans and rebranding initiatives.
Director of Marketing
Mobius Institute
Nov 2019 - Dec 2020 (1 year 1 month)
Led annual and quarterly marketing strategy, department budget forecasting and global marketing execution aligned with company objectives.
Marketing Director
Caldwell & Kerr Advertising, an Affinitiv Company
Feb 2018 - Nov 2019 (1 year 9 months)
Directed marketing strategy for agency projects and products, including operating budgets, creative development, social reputation initiatives, PR and project management.
Marketing, Promotions & Events Lead
Manheim, Cox Automotive
Oct 2015 - Feb 2018 (2 years 4 months)
Managed local and national promotions, marketing campaigns and events while supporting client retention, relationship management and key market initiatives.
Education
Degrees, certifications, and relevant coursework
Karin hasn't added their education
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