Open to opportunities

Karen Connelly

@karenconnelly

Senior copywriter and content strategist crafting clear, brand-ready messaging across digital, print, and social channels.

United States

Message

What I'm looking for

I’m looking for a role where I can own content strategy and copywriting end-to-end—leading integrated campaigns, collaborating cross-functionally, and delivering clear brand voice across digital, print, and social with room to grow.

I’m a senior copywriter and communications professional who builds internal and external messaging that works across corporate, editorial, and digital platforms. I focus on turning complex product and technical information into language that’s engaging, accurate, and aligned to brand voice.

At Conair Corporation, I lead communications and content strategy across global personal beauty and home brands, including Conair, Cuisinart, and BaBylissPRO. I write and edit across digital, print, packaging, blogs, social media, and video—then develop messaging and communication strategies for product launches and integrated campaigns.

I’m equally comfortable managing the work behind the words. I lead and manage a four-person creative team, coordinate with marketing, design, and video partners, and conduct research and stakeholder interviews to ensure the final deliverables are grounded in real product detail. I also oversee production of print and digital materials to keep brand and audience alignment strong, even with multiple high-priority deadlines.

Before that, I supported a regional educational services organization as a marketing coordinator and created program-focused communications for diverse audiences. Earlier in my career, I served as an editor and production professional and built my creative leadership through my founder/creative director work, where I managed creative production and editorial content for corporate clients.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Conair Corporation

Jan 2020 - Present (6 years 6 months)

Leads communications and content strategy across global personal beauty and home brands, supporting integrated campaigns and product launches. Writes and edits content across digital, print, packaging, and social/video channels while managing creative resources and multiple deadlines.

Content Strategy Copywriting Editing Digital Content Print Content Packaging Social Media Video Content Marketing Campaigns Research Team Leadership Vendor coordination Project Management

Founder/Creative Director

Silver Sun Creative

Jan 1996 - Jan 2023 (27 years)

Founded and directed an independent creative consultancy focused on brand communications and marketing content. Managed creative production workflows, timelines, and delivery of marketing collateral for corporate clients.

Brand Communications Content Marketing Editorial Content Creative Direction Project Timelines Production Coordination Cross Functional Collaboration

Marketing Coordinator

ICES, Inc.

Nov 2017 - Jan 2020 (2 years 2 months)

Managed internal and external communications for a regional educational services organization, producing marketing materials and supporting program and event communications. Coordinated production with designers, printers, and external vendors while maintaining digital communications.

Internal Communications Newsletter Development Brochure Writing Web Content Marketing Communications Digital Communication Website Support Social Media Support Vendor coordination Cross functional Coordination

Instructor/Media Coordinator

Norwalk Housing Authority

Feb 2017 - Nov 2017 (9 months)

Produced web content, newsletters, and videos to promote community education programs and outreach initiatives. Developed communications for diverse audiences including students, families, and staff.

Web Content Newsletter Writing Video Production Program Communications Community Outreach

Specialist

Apple Retail

Feb 2010 - Feb 2017 (7 years)

Drove sales and provided customer training, education, technical support, and service in a high-volume retail environment. Led workshops and training sessions to strengthen customer communication and presentation skills.

Sales Product Education Customer Consultation Customer Training Technical Support Workshops Communication Skills Presentation Skills